via press release:
AT&T, STATE FARM® AND CHRYSLER BRAND RETURN AS SEASON THREE SPONSORS OF TELEMUNDO’S HIT SINGING COMPETITION ‘LA VOZ KIDS’
AT&T Once Again Serves as Official Voting and Prizing Sponsor
State Farm Brings Back Its Branded Video Channel and Contestant Interview Lounge as the Exclusive Insurance Sponsor
Chrysler Brand’s Exclusive Auto Sponsorship Exhibits In-Show Vehicle Integrations
and ‘La Trayectoria’ Contestant Journey Page
MIAMI – March 16, 2015 – Telemundo announced a 360° degree sponsorship initiative in support of season three of the network’s hit singing competition “La Voz Kids,” which returned on Sunday, March 15 at 8pm with exclusive brand integrations from AT&T, State Farm and Chrysler brand. The series, which averaged more than one million adults 18-49 last season, is hosted by Daisy Fuentes and Jorge Bernal with celebrity coaches Daddy Yankee, Pedro Fernandez and Natalia Jimenez.
“What makes this new season of LVK so special is that each advertising partner brings unique enhancements to the ‘La Voz Kids’ audience,” said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group. “Our live multi-generational audience craves a fully immersive experience, and that sponsor-enabled added content and access will reward our viewers, who will, in turn, reward our sponsors with higher brand opinion and consideration.”
AT&T returns as the official voting and prizing sponsor for a third consecutive season, awarding the winner of Season 3 $50,000 to continue their education and pursue their dreams. AT&T will enhance the engagement fans have each week via live participation, encouraging fans to play along with the show online at Lavozkids.com/juega and further carry the audience’s voice as the official voting sponsor during live shows. Within the AT&T “Family and Friends Room” during blind auditions, hosts Daisy Fuentes and Jorge Bernal will interview contestants and their loved ones, and AT&T’s dedicated digital reporter will drive fans to www.LaVozKids.com, where they can access and engage with additional content about the contestants. Plus, AT&T will be showcased during segments on “Un Nuevo Dia” and “Al Rojo Vivo,” in addition to special “Suelta La Sopa: La Voz Kids” and via weekly “Quiero Tu Voz” content capsules appearing weekdays in primetime.
As the exclusive insurance sponsor for “La Voz Kids,” State Farm is back this season to offer fans a unique view of the action from a branded lounge that will host interviews with the contestants. Content captured is shared exclusively on the State Farm Latino Facebook page, and a State Farm branded video channel gives fans exclusive access to everything that goes on in the battle rounds during the show’s critical second round. Leading into the announcement of the season three winner of “La Voz Kids,” State Farm will recap the season with the most inspiring highlights from the show.
As the exclusive automobile partner for “La Voz Kids,” the Chrysler brand reveals the stunning design and technical features on the all-new 2015 Chrysler 200, through active integrations during the show. Chrysler is also the exclusive sponsor of the contestant journey page La Trayectoria. This page features exclusive digital content and helps the audience keep up with the contestants as they go through their musical journey. Additional digital integrations through branded “La Voz Kids” content on Facebook amplify the viewer’s on-air experience.
Following the success of the first two seasons, the reality competition series hosted by Daisy Fuentes and Jorge Bernal and produced out of Universal Orlando Resort allows viewers to witness how the voices of the future generations are discovered and developed. Each week, with the help of celebrity coaches Daddy Yankee, Pedro Fernandez and Natalia Jimenez, young vocalists between the ages of seven and fifteen years old compete for a recording contract and a cash prize in support of their education.
Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We’re helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation’s strongest LTE signal and the nation’s most reliable 4G LTE network. We offer the best global wireless coverage*. We’re improving how our customers stay entertained and informed with AT&T U-verse® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T’s mobility and highly secure cloud solutions.
Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Reliability and signal strength claims based on nationwide carriers’ LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere.
*Global coverage claim based on offering voice and LTE data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.
About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
About Chrysler Brand:
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.