via press release:
TELEMUNDO MEDIA’S PREMIERE OF “PASION PROHIBIDA” GROWS TIME PERIOD BY 7% AMONG TOTAL VIEWERS VERSUS SEASON TO DATE AVERAGE
The Network’s Latest Original Production Connects with Younger Demo Delivering a 41% Growth Versus Season-to-Date Average
MIAMI – January 23rd 2013 – Telemundo Media’s premiere of its latest original production “Pasion Prohibida” (Forbidden Love) last night at 8 P.M. ET averaged 1,384,000 total viewers and 665,000 adults 18-49, a 7% and 8% growth vs. season-to-date respectively, according to Nielsen. Starring Jencarlos Canela, Monica Spear and Rebecca Jones, Telemundo’s original production also resonated with younger audiences delivering 422,000 adults 18-34, a whopping 41% growth versus season-to-date average. Pasion Prohibida delivered a cumulative audience of 1,939,000 total viewers and 949,000 adults 18-49.
Adapted by Juan Camilo Ferrand (“Pablo Escobar, El Patrón del Mal” and “El Cartel de los Sapos”), “Pasión Prohibida” tells the life story of Bianca Santillana (Monica Spear), a young and beautiful woman who lives with a deep resentment towards her mother, Flavia Santillana (Rebecca Jones). To take revenge, Bianca marries Ariel Piamonte (Roberto Vander), a millionaire twice her age, in order to keep her mother from seducing him and using him to pay off the debts that her husband left her when he died. However, Bianca never imagined that destiny would deal her a bad hand by making her fall in love with Bruno (Jencarlos Canela), her husband’s nephew, with whom she starts living a forbidden love.
Taped in luxurious mansions and amid imposing scenery in South Florida, “Pasion Prohibida” features an international star-studded cast including Roberto Vander, Mercedes Molto and Henry Zakka.
Source: The Nielsen Company, NPM, Live+Same Day, fast national program average 1/22/13 vs. M-F 8-9pm strict daypart 9/24/12-1/18/13; fast national cume 1/22/13, AA Reach projections based on 6+ minute qualifier.