via press release:
TLC NAMES JENNIFER SARLIN AS SENIOR VICE PRESIDENT OF MARKETING
(New York, NY) – Jennifer Sarlin joins TLC as Senior Vice President of Marketing beginning today, the network announced. Sarlin will be based in the company’s Silver Spring, MD office and will report to Nancy Daniels, Executive Vice President and General Manager of TLC. In this role, Sarlin will oversee creative brand strategy and overall marketing for the network.
“We are thrilled to be welcoming Jennifer back to the network,” said Daniels. “She loves TLC as much as I do, and having her creativity and expertise at the helm of our already great marketing team is incredibly exciting.”
Sarlin boasts over 20 years in the television industry and a wealth of experience as a creative director, copywriter, producer and director. In 2007, she successfully launched Benzo Creative, a multi-million dollar creative agency specializing in entertainment marketing, where she is Creative Director and Owner. Sarlin has created hundreds of spots and campaigns throughout her career, including record-setting series and season launches, sponsor integrations, brand campaigns, film promotions, sneak peeks, image spots and upfront presentations. She has worked on brands such as Bravo, Oxygen, Discovery, Discovery Life, Animal Planet, Travel Channel, HGTV and History and has also over the last several years been called upon as an Executive Marketing Consultant by major cable networks.
Prior to forming Benzo Creative, Sarlin was Director of Advertising and Promotions for TLC and Executive Producer for Pixel Workshop, Big Shot Productions and Conus Communications.
Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments. In 2015, TLC was a top 10 cable network with women and over the past year had 25 series averaging 1 million P2+ viewers or more.
TLC is a global brand available in more than 95 million homes in the US and 303 million households in 190 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.