via press release:
TLC’s LOVE LUST OR RUN First Series to Become Shoppable in Real Time Across Social Using Go2Buy™ Technology from Stylinity
Go2Buy™ Platform Will Let Fans Shop Directly from Social & Purchase Products as Show Airs
NEW YORK – June 10, 2015 – As TLC launches new episodes of the hit series LOVE LUST OR RUN on Friday, June 12 at 9/8c, viewers will be able to shop along in real time with style guru and host Stacy London in an unprecedented way through new Go2Buy technology from social shopping pioneer Stylinity.
In an industry first, viewers can purchase the clothes and accessories worn by Stacy and the collaborators featured in the show by visiting TLC.com/LoveLustRun and Go2B.uy/@LoveLustRun, and through TLC’s accounts on Twitter, Facebook, Pinterest, and Instagram as the show airs. Fans can view outfit photos and connect to “Buy Now” buttons for each product featured directly from their social feed, with secure check out on a retail site. With no membership required to shop and no app download necessary, viewers get the full shopping experience with this easy-to-use service.
“TLC viewers are incredibly social and love to engage with us as they watch, often asking what Stacy is wearing and where they can get the products they like, and we are excited to answer that call in partnership with Sylinity,” said Scott Lewers, Senior Vice President of Multiplatform Strategy for TLC. “Using this innovative technology, we are able to feature multiple links and showcase entire outfits for our viewers and, most importantly, deliver a strong complement to our programming.”
Stylinity’s patented Go2Buy platform allows brands to make social content instantly shoppable, embedding multiple links and sharing across any major social network. Content is shoppable right from the social feed, or via a branded shoppable content lookbook at Go2B.uy/@YourBrand. The product suite also includes the ability to empower, curate and track shoppable User Generated Content (UGC), Digital Rights Management for UGC, sponsored content program management and tracking, and analytics and insights.
For additional details on Stylinity’s platform, visit http://www.stylinity.com.
LOVE LUST OR RUN is produced by True Entertainment for TLC
Stylinity is the simplest way to make native content shoppable across social networks, offering brands a complete Shoppable Content Management System to create, share, track and analyze shoppable content across Instagram, Facebook, Twitter, Pinterest and more. No third party memberships are required for consumers and Looks are instantly shoppable – no delays or waiting for information. For celebrities, bloggers, and brand fans, Stylinity’s simple web tools and mobile app let them earn more than likes(TM), sharing their shoppable style to connect friends and followers directly with products they like, and earning rewards for their purchase influence.
Offering remarkably relatable real-life stories without judgment, the network celebrates the reality that “everyone needs a little TLC.” TLC’s hit series share everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments such as wedding-themed programs anchored by Say Yes To The Dress. In 2014, TLC was a top 10 cable network with women, with 30 series averaging 1 million P2+ viewers or more, including two series that averaged 3 million P2+ viewers or more: 19 Kids and Counting and The Little Couple.
TLC is a global brand available in more than 95 million homes in the US and 303 million households in 190 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.