via press release:
UniMás Ranked as the No. 2 Spanish-Language Network on Saturday Night, Out-Delivering Telemundo Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights – Week of April 20, 2015 to April 26, 2015
· UniMás ranked as the No. 2 Spanish-language network on Saturday night, out-delivering Telemundo among Total Viewers 2+ (+39%), Adults 18-49 (+29%) and young Adults 18-34 (+35%).
ü Season to-date, UniMás out-performs Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+23%), Adults 18-49 (+18%) and young Adults 18-34 (+9%).
ü Thus far in the 14/15 Season, UniMás averaged more Total Viewers 2+ on Saturday nights than Telemundo for 23 out of 31 weeks (74% of the time). Furthermore, this past Saturday marks the third consecutive Saturday night that UniMás averaged more Total Viewers 2+ than Telemundo.
· UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+27%) and young Adults 18-34 (+45%).
Source: The Nielsen Company, NPM (04/20/2015-04/26/2015) and Prior Week (04/13/2015-04/19/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Program ranking excludes program with duration <30 min. Season to-date averages based on Most Current.