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via press release:

UniMás Ranked as the No. 2 Spanish-Language Network for the Entire Weekend, Outperforming Telemundo Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of August 24, 2015 to August 30, 2015

 

·         UniMás was the No. 2 Spanish-language network for the entire weekend, outperforming Telemundo on both nights among Total Viewers 2+ (+22%), Adults 18-49 (+30%) and young Adults 18-34 (+40%).

ü  UniMás out-delivered Telemundo on Saturday night among Total Viewers 2+ (+69%), Adults 18-49 (+54%) and young Adults 18-34 (+67%). 

o   UniMás’ entire line-up consisting of back-to-back films, “Conserje en Condominio” and “Blood: The Last Vampire,” outperformed Telemundo’s prime telecasts of “Cine Millonario: ‘The Brave One’” and “Fútbol Estelar: Pachuca vs. Atlas” among Total Viewers 2+ and Adults 18-49.

o   In fact, season-to-date, UniMás is the No. 2 Spanish-language network on Saturday nights, averaging more Total Viewers 2+ (+20%), Adults 18-49 (+16%) and young Adults 18-34 (+7%) than Telemundo.

ü  On Sunday night, UniMás over-delivered Telemundo among Total Viewers 2+ (+9%), Adults 18-49 (+22%) and young Adults 18-34 (+30%), finishing the night as the No. 2 Spanish-language network.

 

·         Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+18% to 591,000), Adults 18-49 (+22% to 327,000) and young Adults 18-34 (+36% to 155,000).

 

·         Versus the same week a year ago, UniMás also reported growth among Total Viewers 2+ (+26%), Adults 18-49 (+33%) and young Adults 18-34 (+42%).

 

·         Additionally, UniMás averaged more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+36%), Adults 18-49 (+93%) and young Adults 18-34 (+125%) viewers.

 

 

Source: The Nielsen Company, NPM (08/24/2015-08/30/2015), Prior Week (08/17/2015-08/23/2015) & Previous Year (08/25/2014-08/31/2014). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season to-date averages based on Most Current (09/22/2014-08/30/2015).

Posted by:TV BTN

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