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via press release:

UniMás Ranked as the No.2 Spanish-Language Network for the Entire Weekend, Outperforming Telemundo Among Total Viewers 2+ and Adults 18-49

 

UniMás Broadcast Prime Highlights – Week of July 27, 2015 to August 2, 2015

 

·         UniMás was the No. 2 Spanish-language network for the entire weekend, outperforming Telemundo on both nights among Total Viewers 2+ (+4%) and Adults 18-49 (+6%).

ü  UniMás out-delivered Telemundo on Saturday night among Total Viewers 2+ (+11%), Adults 18-49 and young Adults 18-34 (+9%).

o   When airing head-to-head, UniMás’ entire feature film lineup outperformed Telemundo’s prime telecasts of “Cine Millonario” and “Fútbol Estelar Leon” among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

o   In fact, season-to-date, UniMás is the No. 2 Spanish-language network on Saturday nights, averaging more Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+7%) than Telemundo.

ü  On Sunday night, UniMás was the top pick over Telemundo among Total Viewers 2+ (+1%) and Adults 18-49 (+9%), finishing the night as the No. 2 Spanish-language network.

 

·         UniMás’ primetime Monday-Friday movie lineup posted week-over-week gains among Total Viewers 2+ (+9%), Adults 18-49 (+11%) and young Adults 18-34 (+10%).

 

·         UniMás averaged more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+13%), Adults 18-49 (+45%) and young Adults 18-34 (+65%) viewers.

 

Source: The Nielsen Company, NPM (07/27/2015-08/02/2015), Prior Week (07/20/2015-07/26/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.

Posted by:TV By The Numbers

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