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via press release:

UniMás was the No. 2 Spanish-Language Network on Saturday Night, Outperforming Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of November 17, 2014 to November 23, 2014

 

·         On Monday night, UniMás reported audience gains compared to the prior Monday among Total Viewers 2+ (+7%), Adults 18-49 (+9%) and Adults 18-34 (+19%).  

ü  Kicking off the night with the feature film “The Philly Kids” attracted more Adults 18-49 (318,000, +16%) and Adults 18-34 viewers (204,000, +49%) than last Monday’s airing of “X-Men Origins: Wolverine.”

ü  Following at 9pm, “Pablo Escobar: Patrón Del Mal” also reported week-to-week audience growth among Adults 18-49 (+20% to 300,000) and Adults 18-34 (+6% to 161,000).

 

·         UniMás also built its prime audience on Wednesday night, averaging more Adults 18-49 (+19% to 227,000) and Adults 18-34 (+9% to 107,000) than last Wednesday night. 

 

·         UniMás boosted its viewership for the second consecutive Friday night, delivering +8% more Adults 18-34 viewers than last Friday night. 

 

·         UniMás was the No. 2 Spanish-language network on Saturday night, out-delivering Telemundo among Total Viewers 2+ (+19%), Adults 18-49 (+45%) and Adults 18-34 (+51%).

 

Source: The Nielsen Company. NPM (11/17/2014-11/23/2014) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Prior Week (11/10/2014-11/16/2014); Current 2014/2015 season based on (09/22/2014-11/23/2014); 2013/2014 Season (09/23/2013-11/24/2013). Season-over-season comparison based on Most Current.

 

 

Posted by:TV By The Numbers

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