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via press release:

UniMás was the No. 2 Spanish-Language Network on Saturday and Sunday Night, Outperforming Telemundo for the Fourth Consecutive Weekend Among Adults 18-49

 

UniMás Grew its Audience Season-over-Season Among Total Viewers 2+ (+2%)

 

UniMás Broadcast Prime Highlights – Week of November 3, 2014 to November 9, 2014

 

·         UniMás was the No. 2 Spanish-language network on Saturday and Sunday night, outperforming Telemundo for the fourth consecutive weekend among Adults 18-49.

ü  UniMás finished as the No. 2 Spanish-language network on Saturday night, delivering more Total Viewers 2+ (+38%), Adults 18-49 (+31%) and Adults 18-34 (+11%) than Telemundo’s primetime lineup.

§  This marks the fourth consecutive week that UniMás has ranked as the No. 2 Spanish-language network on Saturday night among Total Viewers 2+ and Adults 18-49 and the third consecutive week for Adults 18-34.

§  In fact, UniMás’ back-to-back feature film presentations of the Cantinflas movie “Abajo el Telón” and “Ghost Rider” were top picks over Telemundo’s “Yo Soy El Artista RR” and “Fútbol Estelar Leon” soccer match with Total Viewers 2+ and Adults 18-49.

ü  UniMás solidified its position as the No. 2 Spanish-language network for the sixth consecutive Sunday night, averaging more Adults 18-49 (+4%) than Telemundo during primetime. 

 

·         In the current 2014/2015 season, UniMás reported primetime audience growth among Total Viewers 2+ (+2%) over the comparable weeks in the 2013/2014 season.

 

·         UniMás, on average, attracted more Adults 18-49 (+16%) and Adults 18-34 viewers (+21%) than the combined audience of Estrella, Azteca and MundoFox.

 

·         Compared to the prior week, UniMás has increased its audience among Total Viewers 2+ (+6%), Adults 18-49 (+4%) and Adults 18-34 (+2%) viewers.

 

·         Versus the same week a year ago (11/04/13 – 11/10/13), UniMás reported growth among Total Viewers 2+ (+11%), Adults 18-49 (+11%) and Adults 18-34 (+8%) viewers.

 

 

Posted by:TV By The Numbers

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