via press release:



Leading Spanish-Language National Evening News “Noticiero Univision” Grows 17% among Adults 25-54 vs. November 2011


“Noticiero Univision Edicion Nocturna” Attracted More Adults 18-49 than ABC’s “Jimmy Kimmel Live” or NBC’s “Late Night with Jimmy Fallon” and More Adults 18-34 than all ABC, CBS and NBC Late-Night Shows

MIAMI – DECEMBER 3, 2012 – Univision News, the award-winning news division of Univision Communications Inc., the leading media company serving Hispanic America, continued to attract a younger, unduplicated audience than the English-language broadcast competition in November, while growing viewership of its flagship news programs among key demos.


“The importance of culturally-relevant news for the U.S. Hispanic community during the Presidential campaign has been well-reported, but Univision News has seen incredible success beyond just Election Day,” said Isaac Lee, president of Univision News.  “As the ratings over this past month have shown, there is strong demand for news coverage that digs deeper into the issues most important to our audience’.  By looking for the best ways to serve our audience’s needs and report on the issues they care about, we will continue to not only grow but to outperform the competition in key demos and dayparts, regardless of language.”



“Noticiero Univision” National Evening News (Mon-Fri, 6:30 p.m. – 7:00 p.m.)

  • Attracted 2.1 million Total Viewers 2+, 391,000 Adults 18-34, 1 million Adults 18-49 and 1 million Adults 25-54.


  • Generated strong year-over-year audience growth among the key Adult 18-49 (+9%) and Adult 25-54 (+17%) demographics.


  • Consistently grew its audience across all four weeks during the entire month of November 2012 and averaged its best weekly performance in the current 2012/2013 season with 1.1 million Adults 18-49 this past week (11/19/2012-11/23/2012).


  • Drew in a much younger, more engaged and highly unduplicated audience than its English-language broadcast evening news counterparts:

ü  A generation younger: 44 years old vs. 62 years old.

ü  Average minutes viewed among Adults 18-49: “Noticiero Univision” (77 minutes), “ABC World News Tonight” (60 minutes), “CBS Evening News” (54 minutes) and “NBC Nightly News” (62 minutes).

ü  90% of Noticiero Univision’s Adult 18-49 audience did not watch any of the English-language broadcast evening newscasts.


  • Averaged significantly more Hispanic viewers than the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News.”

ü  Nearly 2 times more Total Viewers 2+ (2,029,000 vs. 1,121,000)

ü  2 times more Adults 18-34 (382,000 vs. 199,000)

ü  2 times more Adults 18-49 (984,000 vs. 382,000)

ü  2 times more Adults 25-54 (1,026,000 vs. 480,000)


Source: The Nielsen Company. NPM (10/25/2012-11/21/2012) Mon-Fri 6:30pm-7:00pm, Live+SD. Average Minutes Viewed and Unduplicated Audience based on a qualified audience of 6+ minutes.

“Noticiero Univision Edicion Nocturna” Late-Night News (Mon-Fri , 11:35 p.m. – 12 a.m.)

  • Averaged nearly 1.5 million Total Viewers 2+, 754,000 Adults 18-49 and 745,000 Adult 25-54 during the November 2012 sweep period.


  • Showed double-digit percentage growth over its November 2011 sweep performance with Adults 18-49 (+12%) and Adults 25-54 (+10%), and an impressive 7% growth among Total Viewers 2+.


  • Grew both its Adult 18-49 and Adult 25-54 audience during the November 2012 sweep vs. November 2011 sweep while the following top-rated English-language late-night programs reported declines: ABC’s “Nightline,” CBS’ “Late Show With David Letterman,” NBC’s Tonight Show With Jay Leno” and “Late Night with Jimmy Fallon.”


  • Delivered more key Adult 18-49 viewers in late-night (754,000) than ABC’s “Jimmy Kimmel Live” (751,000) and NBC’s “Jimmy Fallon” (668,000).


  • Averaged more young Adults 18-34 (374,000) than other late-night broadcast programming: ABC’s “Nightline” (347,000) and “Jimmy Kimmel Live” (262,000); CBS’ “Late Show With David Letterman” (309,000) and “Late Late Show With Craig Ferguson” (200,000); and NBC’s “Tonight Show With Jay Leno” (327,000), “Late Night with Jimmy Fallon” (282,000) and “Last Call With Carson Daly” (171,000).


  • Attracted a significantly younger audience (41 years old) versus ABC’s “Nightline” (58 years old) and “Jimmy Kimmel Live” (54 years old), CBS’ “Late Show With David Letterman” (57 years old) and “Late Late Show With Craig Ferguson” (54 years old), NBC’s “Tonight Show With Jay Leno” (57 years old), “Late Night with Jimmy Fallon” (52 years old)  and “Last Call With Carson Daly (51 years old).


Source: The Nielsen Company, NPM (10/25/2012 s. 11/18/2012 vs. 10/27/2011-11/23/2011), M-F 11pm-2am. Live+SD.

“Al Punto” (To The Point) Sunday Morning Public Affairs Show

  • Delivered 808,000 Total Viewers 2+, 153,000 Adults 18-34, 394,000 Adults 18-49 and 401,000 Adults 25-54.


  • Out-performed “CBS’s “Face The Nation”  and “FOX News Sunday” among young Adults 18-34 with strong audience advantages of +20% (153,000 vs. 127,000) and +46% (153,000 vs. 105,000), respectively.


  • Attracted a younger audience base than its English-language counterparts on Sunday morning.

ü  Univision’s “Al Punto” – 47 years old

ü  ABC’s “This Week”  – 61 years old

ü  CBS’s  “Face The Nation – 61 years old

ü  NBC “Meet The Press” – 60 years old

ü  “FOX News Sunday” – 58 years old


  • Among Adults 18-49, over 95% of Univision’s “Al Punto” audience did not watch any of the Sunday morning public affairs programming on English-language broadcast television.


  • Among Hispanic viewers, “Al Punto” was the top-rated Sunday morning public affairs program on all of broadcast television, with a larger audience than the ABC, CBS, NBC and FOX programs combined, across Total Viewers 2+ (786,000 vs. 619,000; +27% adv.), Adults 18-34 (150,000 vs. 80,000; +88% adv.), Adults 18-49 (388,000 vs. 229,000; +69% adv.) and Adults 25-54 (394,000 vs. 261,000; +51% adv.).


Source: The Nielsen Company. NPM (10/25/2012-11/21/2012) Sun 9:00am-12;00pm, Live+SD. Unduplicated Audience based on a qualified audience of 6+ minutes.

“Aqui y Ahora” (Here and Now) Primetime Sunday Newsmagazine

  • Delivered nearly 2.2 million Total Viewers 2+, 944,000 Adults 18-49 and 1 million Adults 25-54 on Sunday nights from 7pm-8pm during the November 2012 sweep.


  • The Sunday, November 4 airing marked “Aqui y Ahora’s” highest-rated telecast since moving to this timeslot on September 16, 2012, as it delivered an average of 2.2 million Total Viewers 2+, 1 million Adults 18-49 and 1.1 million Adults 25-54.


  • With “Aqui y Ahora” on Sunday nights, Univision grew the 7 p.m. – 8 p.m. time period among Total Viewers 2+ (+6%) and Adults 25-54 (+7%) while matching its levels with key Adults 18-49 (Nov 2012 Sweep vs. Nov 2011 Sweep).


Source: The Nielsen Company, NPM (10/25/2012 s. 11/21/2012 vs. 10/27/2011-11/23/2011), Sunday 7pm-8pm. Live+SD.

“Primer Impacto” (First Impact) Afternoon Newsmagazine (Mon-Fri, 5 p.m. – 6 p.m.)

  • On average, 1.6 million Total Viewers 2+, 789,000 Adults 18-49, 471,000 Women 18-49, 318,000 Men 18-49 and 366,000 Adults 18-34 tuned in last week to “Primer Impacto” during the week of November 19.


  • Reported audience growth over previous week performance among Total Viewers 2+ (+2%), Adults 18-49 (+3%), Men 18-49 (+5%), Women 18-49 (+1%), Adults 18-34 (+2%) and Men 18-34 (+20%).


  • Saw audience growth versus the same week last year among some of the key demos: Total Viewers 2+ (+23%), A18-34 (+9%), F18-34 (+48%), A18-49 (+15%), W18-49 (+39%) and P25-54 (+19%).


  • “Primer Impacto” saw year-to-year audience growth during the November 2012 sweep vs. the November 2011 sweep among most of the key demos including Total Viewers 2+ (+8%), Women 18-34 (+11%) and Adults 18-49 (+6%).


Source: The Nielsen Company, NPM.  STD (9/24/12-11/25/12 vs. 9/19/11-11/27/11), M-F 5p.m.-6p.m. Live+SD. Note averages for the 11/22 Thanksgiving day telecast have been incorporated to weekly average.


Posted by:TV By The Numbers

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