Though we don’t receive ratings for the afternoon before 5pm,  New York Times reporter and original TV Newser Brian Stelter posted some 3p-4p numbers on his Twitter account:

Cable ratings, 3 to 4pm, while balloon floated across Colorado: 1.7 mil for CNN, 2.2 mil for Fox, 650k for MSNBC. About double normal #’s.

Live + Same Day Cable News Daily Ratings for October 15, 2009

P2+ Total Day
FNC – 1,507,000 viewers
CNN – 713,000 viewers
MSNBC –428,000 viewers
CNBC – 187,000 viewers
HLN –384,000 viewers

P2+ Prime Time
FNC – 2,614,000viewers
CNN— 848,000 viewers
MSNBC –842,000 viewers
CNBC – 184,000 viewers
HLN – 607,000 viewers

25-54 Total Day
FNC –464,000 viewers
CNN –216,000 viewers
MSNBC –136,000 viewers
CNBC – 66,000 viewers
HLN- 189,000 viewers

25-54 Prime Time
FNC – 745,000 viewers
CNN – 230,000 viewers
MSNBC –235,000 viewers
CNBC – 90,000 viewers
HLN – 212,000 viewers

35-64 Total Day
FNC – 740,000 viewers
CNN – 305,000 viewers
MSNBC – 218,000 viewers
CNBC – 102,000 viewers
HLN – 215,000 viewers

35-64 Prime Time
FNC –1,203,000 viewers
CNN – 312,000 viewers
MSNBC –416,000 viewers
CNBC –110,000 viewers
HLN –285,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 894,000 viewers (423,000) (603,000)
American Morning- 421,000 viewers (159,000) (229,000)
Morning Joe- 312,000 viewers (126,000) (172,000)
Squawk Box- 128,000 viewers (51,000) (84,000)
Morning Express w/ Meade- 314,000 viewers (217,000) (236,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 3,222,000 viewers (1,000,000) (1,559,000)
Situation Room—1,914,000 viewers (607,000) (832,000)
Hardball w/ Chris Matthews—663,000 viewers (151,000) (302,000)
Fast Money—269,000 viewers (a scratch w/49,000) (119,000)
Prime News–568,000 viewers (265,000) (284,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,570,000 viewers (773,000) (1,263,000)
Situation Room—1,256,000 viewers (414,000) (540,000)
Ed Show—652,000 viewers (165,000) (307,000)
Mad Money —237,000 viewers (64,000) (106,000)
Prime News — 702,000 viewers (289,000) (379,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep –2,271,000 viewers (613,000) (1,073,000)
Lou Dobbs Tonight—719,000 viewers (166,000) (288,000)
Hardball w/ C. Matthews—642,000 viewers (142,000) (319,000)
CNBC Special Report: DOW10k — 176,000 viewers (59,000) (72,000)
Issues– 545,000 viewers (208,000) (294,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,562,000 viewers (889,000) (1,574,000)
Campbell Brown – 752,000 viewers (191,000) (251,000)
Countdown w/ K. Olbermann – 1,039,000 viewers (291,000) (599,000)
Oprah Effect – 177,000 viewers (81,000) (104,000)
Nancy Grace – 882,000 viewers (235,000) (361,000)

9 PM – P2+ (25-54) (35-64)
Hannity –2,608,000 viewers (778,000) (1,212,000)
Larry King Live —1,064,000 viewers (290,000) (370,000)
Rachel Maddow Show —894,000 viewers (214,000) (377,000)
Swoosh! Inside Nike – 156,000 viewers (84,000) (99,000)
Joy Behar- 543,000 viewers (180,000) (243,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —1,657,000 viewers (557,000) (810,000)
Anderson Cooper 360 —728,000 viewers (208,000) (315,000)
Countdown w/ K. Olbermann – 593,000 viewers (202,000) (273,000)
Porn: Business of Pleasure – 220,000 viewers (103,000) (128,000)
Nancy Grace –429,000 viewers (225,000) (261,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,320,000 viewers (493,000) (687,000)
Anderson Cooper 360 —565,000 viewers (171,000) (243,000)
Rachel Maddow Show —439,000 viewers (184,000) (265,000)
Mad Money – a scratch w/84,000 viewers (a scratch w/49,000) (64,000)
Showbiz Tonight– 382,000 viewers (215,000) (266,000)

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of September, 2009)

CNN/HLN: 99.098 million HHs

CNBC: 96.78 million HHs

FNC: 96.26  million HHs

MSNBC: 92.64 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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