With 3 college football games among the top 25 cable shows, ESPN topped the primetime cable viewership and adults 18-49 ratings for the week ending September 12, while Disney stayed in second for viewership, and the Video Music Awards and Jersey Shore helped MTV move into second for adults 18-49. All this kept typical summertime leader USA Network in third place.

Expect ESPN to stay at or near the top of the cable ratings as long as football season continues. It could be challenged by TBS if the latter gets a good matchup/series during the baseball playoffs.

Not even football can challenge SpongeBob in his pineapple under the sea, as Nickelodeon remained at the top of the total day average viewership rankings.

Prime-time Average Viewers (Live+SD) Week of September 6-12, 2010

Network (000s)
ESPN 3,742
DSNY 2,841
USA 2,757
MTV 2,669
TNT 2,332
HIST 2,250
FOXN 1,734
A&E 1,733
ESP2 1,646
NAN 1,594
TBSC 1,444
FX 1,396
AMC 1,372
TOON 1,389
HGTV 1,370
FAM 1,262
SYFY 1,205
LIFE 1,185
DISC 1,064
FOOD 1,030
TLC 1,002
TRU 964
BRAV 959
CMDY 946
LMN 722

Adults 18-49 Prime-time Average (Live+SD)

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Posted by:TV By The Numbers

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