Fox continues tied CBS in the adults 25-54 demo but still looks likely to pull ahead and win for the 2008-9 season. Fox is well ahead in the 18-49 and 18-34 demos, as is CBS in average viewers for the season, those positions aren’t going to change.

Even with the big boost of the Super Bowl week (see below) NBC now trails ABC in the adults 18-49 and 25-54 demos, and looks possible to slip behind ABC in 18-34 before the end of the season. Of course, without the Super Bowl numbers, NBC would be well behind ABC everywhere now.


(click chart for full sized image)

Here is the boost NBC received to its averages this season from Super Bowl week alone.


SB Week Boost (million)
Viewers 0.770
18-49 0.370
18-34 0.180
25-54 0.360

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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