With the NBA Finals over and the excitement of the World Cup never to appear in primetime, broadcast television settled in for the doldrums of summer in a week that saw Fox top the adults 18-49 averages by a small margin over a three way tie between ABC, NBC and Univision. With the return of Big Brother on July 8, expect CBS to join the weekly ratings party in the 1.5-1.7 rating range.

Good news for the English broadcasters was the fact that their combined adults 18-49 audience was up 4% vs. the same week last summer.

New and improved! The network’s average viewership is now charted in millions of viewers, just like we report all other average viewership information on the site, not in viewership rating. I couldn’t figure out a way to keep the same look to the chart and create two different axes, so I eliminated the units label from the vertical axis entirely, just pay attention to the numbers themselves and note the units (million viewers on the left, rating on the right) below the bars.

Note that the chart includes both  AVERAGE VIEWERSHIP (on the left side) and ADULTS 18-49 RATINGS (on the right) using the same vertical axis scale.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population in that demographic group and equals 1.32 million adults 18-49.

You can see past week’s broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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Posted by:TV By The Numbers

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