The San Diego Chargers upset the Indianapolis Colts in an exciting overtime game that averaged 23.84 million viewers and an 8.5/23 rating/share among 18-49 year olds between 8pm-11pm according to preliminary overnight numbers.

The good news for NBC is that they won the night, the bad news might be that the Chargers won the game, eliminating any possibility of Manning vs. Manning drama when the Super Bowl airs on NBC in four weeks. Fox’s time-honored combo of Cops and America’s Most Wanted came in a very distant second.

No data table of shows today, but as for the series premiere of Game Show in My Head, it averaged 3.38 million and a 1.1/3 among 18-49 year olds from 8p-9p. Marc Berman asks, “Why would CBS debut this show opposite such hefty competition?” That had to be a rhetorical question. They stuck it against such heavy competition for the same reason they put it on Saturday nights. They didn’t want anyone to see it!

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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