Wow, that was bad. And I know it was Valentine’s Day, but still. That was really bad. Sure, there weren’t as many people watching television, but at 9pm, than 92% (ninety-two percent!) of the 18-49 year olds watching TV, were not watching any of the programs listed here. Please note, these numbers are via Marc Berman and I’ve indicated the repeats as his report did. I’m having trouble believing FOX’s lineup wasn’t all repeats, but apparently it was not.

Update: the NBA All Star Saturday night festivities including the Slam Dunk contest averaged 5.846 million viewers from 8p-11p in the overnight ratings, a new record and more than anything on broadcast by a wide margin.  Sports Media Watch wonders if it will be long before the Saturday night festivities outdraw the All Star game itself on Sunday night.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX Cops 2.80 0.9/3
NBC Law & Order: CI (R) 2.41 0.5/2
CBS Numb3rs (R) 2.28 0.4/1
ABC Be My Valentine, Charlie Brown (R) 1.86 0.5/2
8:30 FOX Cops 3.03 1.0/4
NBC Law & Order: CI (R) 2.66 0.6/2
CBS Numb3rs (R) 2.51 0.4/2
ABC Be My Valentine, Charlie Brown (R) 2.01 0.6/2
9:00 CBS NCIS (R) 3.37 0.6/2
NBC Law & Order: SVU (R) 2.94 0.7/2
FOX America’s Most Wanted 2.79 0.9/3
ABC Grey’s Anatomy (R) 1.21 0.4/1
9:30 CBS NCIS (R) 3.70 0.7/2
NBC Law & Order: SVU (R) 3.24 0.7/2
FOX America’s Most Wanted 2.79 0.9/3
ABC Grey’s Anatomy (R) 1.27 0.4/1
10:00 CBS 48 Hours Mystery 3.87 0.8/2
NBC Law & Order (R) 3.47 0.7/2
ABC Private Practice (R) 1.43 0.5/2
10:00 CBS 48 Hours Mystery 4.20 0.9/3
NBC Law & Order (R) 3.68 0.8/2
ABC Private Practice (R) 1.49 0.5/2

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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