Update 9:10AM PDT: forgot to include the premiere of There Goes the Neighborhood at 9pm on CBS.  It averaged 5.08 million viewers and a 1.6/4 rating/share with adults 18-49.

Who Wants to Be a Millionaire returned to the prime-time airwaves for the first time in 5 years, and to celebrate its 10 year anniversary with the first of 11 episodes over the next two weeks.   I thought Millionaire would do better, but I thought wrong.  Millionaire averaged 6.988 million and a 1.6/5 (rating/share) with adults 18-49.   Big Brother averaged 7.20 million and a 2.5/8 with adults 18-49.

But NBC won the night overall with a repeat hour of Dateline and Sunday Night Football exhibition game featuring the Buffalo Bills and Tennessee Titans.  In the 8pm hour, against Millionaire and Big Brother, the game averaged 8.12 million viewers and a 2.9/8 with adults 18-49.  For the prime-time portion (8p-11p) the game averaged a 2.7/8 with adults 18-49. As always, the data is preliminary and live events are especially subject to change.

The debut of ABC’s Shark Tank kind of tanked.  Tank averaged 4.23 million at 9pm and a 1.3/4 with adults 18-49.

Meanwhile ABC’s Defying Gravity slipped further into obscurity averaging a mere 2.805 million and a 1.0/3 with adults 18-49 at 10pm.

I’ll try to work in the rest of the show data below later, check back… You can see the half hourly detail for the night via Marc Berman.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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