After CSI’s William Petersen farewell last week, the Thursday race returned to this season’s historical form with CBS attracting the most viewers for the night, but ABC taking both the adults 18-49 and adults 18-34 demo. Fox’s Bones moved to Thursday with two episodes last night, and while it swept the 8pm hour, against stronger competition at 9pm it finished a distant fourth in the demos. Still, those results were a massive improvement over the embarrassment that Fox has been going through on Thursday’s this season.
At 8pm, facing more competition, Smallville was down from last weeks showing, but close to its seasonal averages as was My Name is Earl. Ugly Betty and Kath & Kim were each slightly below their averages.
As usual, the 9pm hour was very competitive in the adult demos, with Grey’s Anatomy winning both, but getting a fight from both CSI in 18-49 and The Office in 18-34.
At 10, Private Practice was well over its seasonal averages, easily winning both adult demos. Eleventh Hour was on par with its past numbers. E.R. was down slightly from its typical results this season. Bring on George Clooney!
For comparison, although it was an unusual night, here are last Thursday’s fast affiliate results.
|Time||Net||Show||Viewers Live+SD (Millons)||18-49 Rating/ Share||18-34 Rating/ Share|
|NBC||My Name is Earl||6.500||2.6/8||2.1/7|
|UNI||Cuidado con el Ángel||4.906||1.9/5||2.1/6|
|8:30||NBC||Kath & Kim||4.890||2.2/6||1.9/6|
|UNI||Fuego en la Sangre||5.157||2.0/5||2.2/6|
|UNI||Rosa de Guadalupe||3.419||1.3/3||1.4/4|
Shows are sorted by viewers in each time slot. Timeslot demo winners are in bold.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.