After running only repeats at 8pm Tuesday since February 10, the CW put Reaper into the breach last night and it got blown away by American Idol. Reaper’s 2.359 million viewers and demo ratings of 0.9 (both 18-49 and 18-34) were even worse than 90210 did in its last new episode on Tuesday. Perhaps the CW should just go reruns only vs. Idol until it mercifully leaves the air. Of course the 2 hour Idol dominated the night, boosting Fox to a win across the board. For comparison here is a post from last November with some Fall 2007 results for Reaper.

8-10pm was all American Idol which averaged 24.211 million viewers and a 9.0 18-49 demo. But with only CBS repeat competition, Biggest Loser was the easy #2 in the demos, improving on its last outing vs. a two hour Idol. As if anyone cared, Homeland Security USA was up just a bit from its last airing vs. Idol.

Milking all it can from the Bachelor phenomenon, ABC’s Bachelor: After the Final Rose Part 2 rolled over the competition in the demos at 10pm as America could not look away from the trainwreck.

Although they included the Presidential Address, here are last Tuesday’s results for comparison.

Full details:

Time Net Show Viewers Live+SD (000) 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share
8:00 FOX American Idol  22.683 8.3 22 7.0 21
  CBS NCIS (repeat)  13.659 2.6 7 1.5 4
  NBC Biggest Loser: Couples  8.263 3.2 9 2.5 7
  ABC Homeland Security USA  5.670 1.6 4 1.1 3
  UNI Cuidado con el Ángel  4.272 1.6 4 1.9 6
  CW Reaper (premiere)  2.359 0.9 2 0.9 2
9:00 FOX American Idol  25.739 9.8 24 8.3 22
  CBS The Mentalist (repeat)  12.764 2.7 7 1.7 4
  NBC Biggest Loser: Couples  9.661 3.9 9 3.2 8
  UNI Mañana Es para Siempre  4.275 1.8 4 2.1 5
  ABC Scrubs (repeat)  3.392 1.2 3 1.0 3
  CW 90210 (repeat)  1.150 0.5 1 0.6 2
9:30 ABC Scrubs (repeat)  3.357 1.3 3 1.2 3
10:00 ABC Bachelor: After the Final Rose part 2  10.850 4.1 11 3.5 10
  CBS Without a Trace (repeat)  10.497 2.3 6 1.4 4
  NBC Law & Order: SVU (repeat)  7.024 2.4 6 2.0 6
  UNI Aqui y Ahora  3.075 1.3 3 1.4 4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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