NBC and FOX tied for the night among the broadcast networks in the ad-centric adults 18-49 demographic based on preliminary Nielsen numbers.  NBC had the most overall viewers and FOX had the most adults age 18-34.

The 9pm installment of America’s Got Talent was the night’s top show both with adults 18-49 (2.7 rating) and viewers (10.5 million).  Big Brother at 8pm was the night’s second-best program both with adults 18-49 (2.4 rating) and overall viewers.   Both Hours of So You Think You Can Dance were third for the night with adults 18-49 (2.1 rating).

Things were pretty flat versus last week all the way around. Big Brother was up 1/10th of a ratings point with adults 18-49 vs. last week’s preliminary numbers (and also increased by 9,000 viewers) and  both America’s Got Talent and So You Think You Can Dance posted identical numbers to last week’s preliminaries with adults 18-49.   With a 1.9 rating with adults 18-49, Minute to Win It was down 1/10th vs. last week’s 2.0 rating in the overnight numbers, though there was big movement from the 1st half hour to the second (jumping from a 1.6 rating to a 2.1).

The CW’s Plain Jane picked up a bit of steam versus last week (and its premiere, for that matter) for the first time coming in on par with the repeat telecasts Tuesday nights at 8pm.

Late night results are below the primetime data.

Overnight ratings for Wednesday, August 11, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 12 2.4/8 6.97
FOX So You Think You Can Dance 2.1/7 5.95
NBC Minute to Win It 1.9/6 6.41
ABC The Middle (R) 1.1/4 4.52
CW America’s Next Top Model (R) 0.5/2 1.30
8:30 ABC The Middle (R) 1.1/4 4.18
9:00 NBC America’s Got Talent 2.7/8 10.46
FOX So You Think You Can Dance 2.1/6 6.17
CBS Criminal Minds (R) 1.6/5 6.56
ABC Modern Family (R) 1.3/4 3.83
CW Plain Jane 0.5/2 1.23
9:30 ABC Cougar Town (R) 1.0/3 2.52
10:00 NBC Law & Order: Special Victims Unit (R) 1.8/6 5.79
CBS CSI: NY (R) 1.2/4 5.85
ABC Castle (R) 0.9/3 3.91

In Late-Night Metered Markets:

  • “The Tonight Show with Jay Leno” (2.9/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.2/5 with an encore) and ABC’s combination of “Nightline (2.8/6) and “Jimmy Kimmel Live” (1.3/4) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.7/3 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/2.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Posted by:TV By The Numbers

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