Up nearly 10% from last week, Big Brother came out on top Thursday night with the ad-centric adults 18-49, and trailed (barely) only a repeat of The Mentalist in viewers.   ABC and CBS tied for the night with adults 18-49, with CBS having the most viewers.

The woes for FOX’s So  You Think You Can Dance continued as it saw lows with a 1.8 rating with adults 18-49, down 10% from last week.  While Rookie Blue was flat versus last week and  had the same 1.8 rating as SYTYCD, it had more than a million more viewers, though FOX dominated the 9pm hour with adults 18-34.

Boston Med was up 8% from last week to a 1.3 rating with adults 18-49.

Late night results are below the primetime numbers.

Overnight ratings for Thursday, August 5, 2010:

Net Show 18-49 Rating/Sh Viewers (Millions)
CBS Big Brother 12 2.4/8 7.02
ABC Wipeout (R) 1.8/7 6.49
FOX Glee (R) 1.1/4 3.82
NBC Community (R) 1.1/4 2.77
CW Vampire Diaries (R) 0.4/2 1.22
NBC 30 Rock (R) 1.0/3 2.41
ABC Rookie Blue 1.8/6 6.85
FOX So You Think You Can Dance 1.8/6 5.53
NBC The Office (R) 1.2/4 2.85
CBS CSI (R) 1.2/4 5.97
CW Moonlight (R) 0.4/1 1.14
NBC Parks & Recreation (R) 1.0/3 2.41
CBS The Mentalist (R) 1.3/4 7.05
ABC Boston Med 1.3/4 4.90
NBC Law & Order: Special Victims Unit (R) 1.1/3 3.80

In Late-Night Metered Markets Thursday night:

  • “The Tonight Show with Jay Leno” (2.7/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.5/6) and ABC’s combination of “Nightline (2.6/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.6/3; “Nightline,” 0.9/3; and “Jimmy Kimmel Live,” 0.5/3.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.3/4).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/2).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Posted by:TV By The Numbers

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