(ABC/Adam Larkey) Maksim Chrmervosky, Erin Andrews
Dancing With the Stars waltzed up over last year’s spring debut leading ABC to a big nightly win. DWTS scored a 6.3/17 (rating/share) with adults 18-49 and 23.89 million total viewers in the overnights between 8p-10p boosting Castle to a win ato 10pm with a 3.6 rating (likely to drop a bit if there was any DWTS overrun). It was the most-watched premiere ever, and second-best premiere ever with adults 18-49.
Last spring Dancing With the Stars premiered to a 5.9/15 (rating/share) with adults 18-49 and 22.497 million viewers in the preliminary overnight numbers for March 9, 2009. It rose to a 6.1 adults 18-49 rating in the finals (and it was the first Monday day of Daylight Saving Time). The March 17, 2008 premiere had a 5.6 rating with adults 18-49.
Last night was much improved compared to last fall’s DWTS premiere on September 21, 2009 when it averaged a 4.1 rating with adults 18-49 between 8p-10p.
Other nuggets from ABC’s Monday night:
- Excluding only the 2001 Rose Bowl, Dancing with the Stars produced ABC’s biggest audience in the time slot in nearly 10 years – since 5/1/00. In addition, DWTS registered the Net’s best Adult 18-49 number in the time period in just over 3 years – since 3/19/07.
- Castle won its 10 o’clock time period in Total Viewers (12.9 million) and Adults 18-49 (3.6/10), beating an original of CBS’ veteran CSI: Miami for the first time ever.
- Castle achieved series highs with Total Viewers and Adults 18-49.
Chuck was flat versus last week with a 1.9 rating with adults 18-49,but last week’s numbers were down significantly so flat isn’t really a good thing.
CBS finished second for the night and with FOX in repeats at 8pm, it still finished third. CBS comedy block was still strong even against the DWTS premiere, but both Two and a Half Men (-14%) and The Big Bang Theory (-12%) were down from their last new episodes. Though CSI: Miami was down only 3% versus its last new episode, it was still a series low rating with adults 18-49.
Life Unexpected and Gossip Girl held up well compared to last week, though Dancing with the Stars hit Life Unexpected a bit harder with women 18-34 where it was down to a 1.5 rating. Gossip Girl actually gained overall viewers versus last week and its 2.0 rating with women 18-34 held 95% of last week’s number.
|Time||Net||Show||18-49 Rating/Shr||Viewers (Millions)|
|8:00||ABC||Dancing With the Stars (Premiere)||5.8/16||22.64|
|CBS||How I Met Your Mother||3.5/10||8.47|
|8:30||CBS||Rules of Engagement||3.3/9||8.54|
|9:00||ABC||Dancing With the Stars (Premiere)||6.9/17||25.14|
|CBS||Two and a Half Men||5.0/13||14.36|
|9:30||CBS||The Big Bang Theory||5.2/13||13.36|
|NBC||Law & Order||1.8/5||5.93|
All numbers are Live+SD.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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