The season premiere of Canadian import Flashpoint and the continuing burn off of canceled Miami Medical tangled with Dateline NBC at the top of the ratings on a Friday night when a 1.3 adults 18-49 rating could make a show a “winner”.

Here are the half hour details for Dateline and the Scripps National Spelling Bee from Marc Berman.

Dateline (NBC)
9:00 p.m. – Viewers: 4.40 million (#2), A18-49: 1.1/ 4 (#2)
9:30 p.m. – Viewers: 4.88 million (#2), A18-49: 1.3/ 4 (#2)
10:00 p.m. – Viewers: 5.08 million (#2), A18-49: 1.3/ 5 (#1t)
10:30 p.m. – Viewers: 5.03 million (#2), A18-49: 1.3/ 4 (#1t)

The 2010 Scripps National Spelling Bee (ABC)
8:00 p.m. – Viewers: 4.06 million (#1), A18-49: 0.8/ 3 (#2t)
8:30 p.m. – Viewers: 3.95 million (#2), A18-49: 0.9/ 3 (#2t)
9:00 p.m. – Viewers: 4.14 million (#3), A18-49: 1.0/ 4 (#3)
9:30 p.m. – Viewers: 3.10 million (#3), A18-49: 0.8/ 3 (#3t)

via NBC press note:

In Late-Night Metered Markets Friday night:

  • “The Tonight Show with Jay Leno” (2.9/7 in metered-market households with an encore telecast) topped CBS’s “Late Show with David Letterman” (2.0/5 with an encore telecast) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.5/4) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore telecast; “Late Show,” 0.6/2 with an encore telecast; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households with an encore telecast) beat CBS’s first-run “Late Late Show with Craig Ferguson” (1.1/3). In the 25 markets with local People Meters, “Late Night” (0.5/3 in 18-49 with an encore telecast) topped the original “Late Late Show” (0.3/2).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore telecast and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC Friday Night Lights 1.1 4 3.81
CBS Medium (repeat) 0.9 4 4.03
ABC 2010 Scripps National Spelling Bee (8-10p) 0.9 3 3.81
FOX Past Life 0.7 3 2.01
CW Smallville (repeat) 0.4 2 1.04
9:00 CBS Flashpoint (premiere) 1.3 5 6.09
NBC Dateline NBC (9-11p) 1.3 4 4.85
FOX House (repeat) 0.8 3 2.15
CW Supernatural (repeat) 0.4 1 1.27
10:00 CBS Miami Medical 1.3 4 6.14
ABC 20/20 1.2 4 4.46

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Category: '
Posted by:TV By The Numbers

blog comments powered by Disqus