Fox and CBS tied for the night with adults 18-49,  but with another 2.8 rating with adults 18-49 (same as last week) to go along with its 7.7 million viewers Big Brother was the night’s top program with adults 18-49.

America’s Got Talent continues to struggle with adults 18-49.  It 10.3 million viewers look good on paper, but its 2.5 adults 18-49 rating was its lowest-rated telecast of the summer.

MasterChef averaged a 2.0 rating between 8pm-10pm, flat vs. last week.

The ratings were not festive for the CMA Music Festival: Countries Night to Rock it  averaged a 1.7 rating with adults 18-49 and 6 million viewers between 8pm-11pm, was down 15% with adults 18-49 and 19% in total viewers from last year’s telecast, though last year’s telecast was on a Monday night.

Late-night numbers are below the primetime data.

Overnight ratings for Wednesday, September 1, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Big Brother 12 2.8/10 7.70
FOX MasterChef 1.8/5 4.48
NBC Minute to Win It 1.7/6 6.08
ABC CMA Music Festival 1.6/6 6.32
CW America’s Next Top Model (R) 0.5/2 1.33
9:00 NBC America’s Got Talent 2.5/7 10.34
FOX MasterChef 2.1/6 4.95
ABC CMA Music Festival 1.8/5 6.18
CBS Criminal Minds (R) 1.7/5 6.21
CW Plain Jane 0.4/4 1.00
10:00 ABC CMA Music Festival 1.6/5 5.59
NBC Law & Order: Special Victims Unit (R) 1.4/4 6.16
CBS CSI: NY (R) 1.4/4 6.11

In Late-Night Metered Markets:

• “The Tonight Show with Jay Leno” (3.0/8 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.5/6) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.4/4 with an encore) in Nielsen’s 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.8/3; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Posted by:TV By The Numbers

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