Due to the nature of live programming the ratings for CBS (NCAA Basketball) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.
Fringe fell two tenths of an adults 18-49 ratings point (13%) vs. last week to a series low 1.3 adults 18-49 rating on Friday night. Was it NCAA basketball, Daylight Saving Time, or both? Earlier in the evening, Kitchen Nightmares also slipped two tenths vs. last week, to a 1.5 rating.
A note on adults 18-49 viewership, from 8-9 last night it was 10% less overall than last Friday, from 9-10 it was 5% less overall, and from 10-11pm it was 4% less.
Although we’ll have to wait for the final ratings (available Monday) to be certain, it’s likely that CBS topped the night with adults 18-49 with the NCAA Men’s Basketball tournament games. Everyone wondering why those NCAA Basketball ratings seem low, remember that for the first time ever CBS is splitting the games with TNT, TBS and truTV, so unlike past years everyone isn’t watching CBS. Don’t weep for CBS though, they’re financially better off sharing the rights fees with Turner, and the NCAA basketball tournament is, so far, well up vs. last year in combined ratings.
On ABC, the series finale of Supernanny tickedup a tenth of a ratings point vs. last week to a 1.0 adults 18-49 rating. Primetime: What Would You Do? was also up a tenth from the “regular” Primetime last week to a 1.5 rating. At 10pm, 20/20 scored a 1.4 rating, down 12% vs. last week.
NBC’s Who Do You Think You Are? drew a 0.9 adults 18-49 rating, and a 2 hour Dateline: NBC fell 18% vs. last week to a 1.4 rating.
Overnight broadcast primetime ratings for Friday, March 18, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|CBS||2011 NCAA BASKETBALL||1.4||6||4.753|
|NBC||WHO DO YOU THINK YOU ARE? -R||0.8||3||4.270|
|CW||SMALLVILLE – R||0.6||2||1.491|
|CBS||2011 NCAA BASKETBALL||1.5||6||4.799|
|NBC||WHO DO YOU THINK YOU ARE? -R||0.9||3||4.381|
|CW||SMALLVILLE – R||0.6||2||1.469|
|9:00||CBS||2011 NCAA BASKETBALL||1.8||6||5.517|
|ABC||PRIMETIME: WHAT WOULD YOU DO?||1.4||5||4.786|
|CW||SUPERNATURAL – R||0.5||2||1.345|
|9:30||ABC||PRIMETIME: WHAT WOULD YOU DO?||1.6||5||5.218|
|CBS||2011 NCAA BASKETBALL||1.4||5||4.058|
|CW||SUPERNATURAL – R||0.5||2||1.302|
|10:00||CBS||2011 NCAA BASKETBALL||1.5||5||4.160|
|CBS||2011 NCAA BASKETBALL||1.5||5||3.831|
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent. More information on ratings is available here.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.