All ratings discussed below are for the advertiser-coveted adults 18-49 unless otherwise specified.

After 64 years, Jimmy Stewart is still helping angels get their wings and winning in the TV ratings, as It’s A Wonderful Life lifted NBC to the top the Christmas Eve adults 18-49 ratings topping the more contemporary and repeat competition by a wide margin.

Merry Christmas & Happy Holidays to all!

Overnight broadcast primetime ratings for Friday,  December 24, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC It’s A Wonderful Life (movie) 1.0 4 4.120
CBS CSI -R 0.9 4 4.790
ABC Disney Prep & Landing 0.7 3 2.470
CW Smallville -R 0.4 2 1.080
FOX Are We Done Yet? (movie)
8:30 NBC It’s A Wonderful Life (movie) 1.1 5 4.180
CBS CSI -R 1.0 4 5.140
ABC Phineas & Ferb Christmas Vacation -R 0.6 2 2.050
CW Smallville -R 0.4 1 0.961
FOX Are We Done Yet? (movie)
9:00 NBC It’s A Wonderful Life (movie) 1.3 5 4.400
CBS CSI:NY -R 0.9 3 5.070
ABC Santa Clause 2 (movie) 0.8 3 2.610
FOX Are We Done Yet? (movie) 0.6 3 2.130
CW Supernatural -R 0.4 2 1.060
9:30 NBC It’s A Wonderful Life (movie) 1.4 5 4.590
ABC Santa Clause 2 (movie) 0.9 3 2.970
CBS CSI:NY -R 0.8 3 4.940
FOX Are We Done Yet? (movie) 0.7 3 2.490
CW Supernatural -R 0.4 1 1.040
10:00 NBC It’s A Wonderful Life (movie) 1.6 6 5.170
ABC Santa Clause 2 (movie) 1.2 4 3.820
CBS Blue Bloods -R 1.0 4 5.560
10:30 NBC It’s A Wonderful Life (movie) 1.8 6 5.740
ABC Santa Clause 2 (movie) 1.4 5 4.730
CBS Blue Bloods -R 1.0 4 6.170

via NBC press note:

I don’t anticipate getting late night ratings for Friday.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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