In a battle of scripted versus unscripted, ABC and CBS tied with adults 18-49 on Friday. Friday Night Lights returned to NBC to begin airing a fourth-season that has now already aired on DirecTV and scored a preliminary 1.2 rating with adults 18-49 and 3.9 million viewers.
The night’s top show with adults 18-49? The premiere of Primetime: What Would You Do? with a 1.9 rating with adults 18-49 and 6 million viewers. It beat out Medium, CBS’s top show with adults 18-49 (1.8 rating), the first hour of Dateline and Kitchen Nightmares (1.4).
Wife Swap saw season highs with a 1.4 rating and 4.6 million viewers. At 10pm 20/20 scored a 1.6 with adults 18-49, topping Dateline’s second hour (1.5) and Miami Medical on CBS (1.4), though Medical did creep up a tenth from last week even though it had fewer overall viewers.
Smallville averaged a 0.8 with adults 18-49 and 1.9 million viewers.
Nielsen overnight ratings for Friday, May 7, 2010:
|Time||Net||Show||18-49 Rating||Viewers (Millions)|
|NBC||Friday Night Lights (Premeire)||1.2/5||3.90|
|9:00||ABC||What Would You Do?||1.9/6||5.98|
|CW||America’s Next Top Model (R)||0.4/1||0.99|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
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