Olympics Opening Ceremony 2

Adults 18-49: Rating/Share 8.6/26 1.2/4 1.1/3 0.8/2 0.7/2 0.2/1
Adults 18-34: Rating/Share 7.0/25 1.0/4 0.7/3 0.5/2 0.5/2 0.1/1
Total Viewers (million) 31.743 3.125 4.668 5.580 2.697 0.848

NBC was number one in adults 18-49 and  with total viewers.

On NBC, the Olympics opening ceremony earned a 8.6  adults 18-49 rating from 8-11PM down 9 percent from a 9.4 for the Vancouver games in 2010. Since the ceremony aired until 11:30PM, adjustments are likely in the final numbers. Your predictions were too optimistic.

On ABC,  20/20 garnered a 1.2 down 29 percent from last week’s  1.7 adults 18-49 rating.

On FOX,  Enlisted earned a 0.7 down 13 percent from last week’s 0.8 adults 18-49 rating.  Raising Hope matched last week’s 0.6 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, February 7, 2014

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Olympics Opening Ceremony (8-11PM) 8.6/26 31.74
CBS Undercover Boss  – R 1.0/3 5.036
ABC Last Man Standing – R 0.9/3 4.59
FOX Bones – R 0.8/3 3.07
CW Attack the Block (8-10PM) 0.2/1 0.83
8:30 ABC Last Man Standing – R 0.9/3 4.19
9:00 ABC Shark Tank – R 1.2/3 4.39
CBS Hawaii Five-0 – R 0.7/2 4.99
FOX Enlisted 0.7/2 1.80
9:30 FOX Raising Hope 0.6/2 1.68
10:00 ABC 20/20 1.2/4 4.98
CBS Blue Bloods – R 0.7/2 6.71

via NBC press note:

In Late-Night Metered Markets Friday night:

In Late-Night Metered Markets Friday Night (note that the Philadelphia market is excluded from these averages):
  • Jimmy Fallon’s final telecast hosting “Late Night with Jimmy Fallon” has set a series record in metered-market households.
  • With a 12:05-1:05 a.m. ET telecast that followed NBC’s coverage of the Sochi Olympics Opening Ceremony, Fallon averaged a 4.8 rating, 13 share in households in 55 of the 56 markets metered by Nielsen Media Research (with the Philadelphia market excluded last night), the show’s highest–ever overnights for any night of the week, topping the prior record set one night earlier of a 4.6/15 following the final telecast of “The Tonight Show with Jay Leno.”
  • It’s also the highest metered-market household rating for the “Late Night” franchise in currently available records dating back to the mid 1990s.
  • The final “Late Night with Jimmy Fallon” more than tripled the show’s season-average 1.5 metered-market household rating heading into this week (through Feb. 2).  In 24 of the 25 markets with Local People Meters (Philadelphia excluded), Friday’s “Late Night” scored a 2.1/10, up 250% from the season-average 0.6 heading into this week.
  • Guests on “Late Night” Friday included Andy Samberg and musical guest The Muppets.
  • Fast-official national ratings for “Late Night” are expected later today.
Late-Night Details:
  • In Nielsen’s 56 metered markets, household results from 11:35 p.m.-12:35 a.m. ET were: CBS’s “Late Show with David Letterman,” 2.3/5; and ABC’s “Jimmy Kimmel Live,” 1.9/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “Late Show,” 0.5/2; and “Jimmy Kimmel Live,” 0.6/3.
  • From 12:05-1:05 a.m. ET, the finale of “Late Night with Jimmy Fallon” averaged a 4.8/13 in metered-market households and a 2.1/10 in 18-49 in the Local People Meters.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.5/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, “Late Night with Jimmy Fallon” (2.2/7 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4 with an encore).  In the 25 markets with Local People Meters, “Late Night” (0.8/5 in 18-49) topped “Late Late Show” (0.4/2 with an encore).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.1/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.


Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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