Adults 18-49: Rating/Share 1.6/6 1.4/5 0.9/3 0.7/3 0.4/1
Total Viewers (million) 4.90 5.23 3.83 4.16 1.16

 Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX won the night with adults 18-49, but ABC led with total viewers.

Pre-season NFL football aired on other networks in several markets, so expect adjustments to the numbers when the final ratings are released on Monday.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Overnight broadcast primetime ratings for Friday, August 17, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NFL Football Preseason 1.4 6 4.83
ABC Shark Tank -R 1.1 4 4.31
NBC America’s Got Talent -R 0.9 4 3.92
CBS Teachers Rock -S 0.6 3 3.51
CW Nikita -R 0.4 2 1.31
8:30 PM FOX NFL Football Preseason 1.6 6 5.03
ABC Shark Tank -R 1.2 5 4.76
NBC America’s Got Talent -R 0.9 3 3.75
CBS Teachers Rock -S 0.6 2 3.13
CW Nikita -R 0.4 2 1.31
9:00PM FOX NFL Football Preseason 1.6 6 4.96
ABC 20/20 1.5 5 5.70
NBC Grimm -R 0.6 2 2.58
CBS CSI: NY -R 0.6 2 4.01
CW Nikita -R 0.4 1 1.06
9:30 PM FOX NFL Football Preseason 1.6 6 4.78
ABC 20/20 1.5 5 5.77
CBS CSI: NY -R 0.8 3 4.55
NBC Grimm -R 0.7 2 2.51
CW Nikita -R 0.4 1 1.09
10:00 PM ABC 20/20 1.6 5 5.72
NBC Dateline 1.2 4 4.61
FOX NFL Football Preseason 1.1 4 5.13
CBS Blue Bloods-R 0.8 3 4.81
10:30 PM ABC 20/20 1.4 5 5.28
FOX NFL Football Preseason 1.4 5 4.38
NBC Dateline 1.3 4 5.60
CBS Blue Bloods-R 0.8 3 4.97

Friday’s Ratings Via TV Media Insights

In late-night metered-market households Friday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.0/5 with an encore; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.5/4 with an encore.

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.5/2 with an encore; “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.4/2 in 18-49) topped “Late Late Show” (0.3/2 with an encore).

  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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