FOX won the broadcast night with the ad-centric adults 18-49, and NBC had the most overall viewers.

The finale of Hell’s Kitchen topped viewing with adults 18-49 with a 3.2 rating., the same as it had last week. Overall it had 7.1 million viewers.   America’s Got Talent was the most-viewed show overall with 10.4 million viewers between 9p-11p along with a 2.9 rating with adults 18-49.

FOX’s MasterChef was flat vs. last week’s overnight results again pulling a 2.7 rating with adults 18-49.

The news earlier in the day that Shaquille O’Neal had signed with the Celtics might have set Twitter on fire with people trying to come up with new nicknames, but it didn’t help the “Big Shamrock’s” ratings. Shaq Vs. actually dropped half a ratings point with adults 18-49 from its premiere last week to a 1.4.   If it makes him feel any better, his lead-in Wipeout was down 10% from last  week to a Tuesday low 2.6 rating.

The Minute to Win It repeat vastly outperformed the now canceled Breakthrough With Tony Robbins. “Minute’s” 1.5 rating with adults 18-49 more than doubled last week’s 0.7 preliminary rating for “Breakthrough.”

The 8pm rerun of Plain Jane on CW continues to outperform the new airings Wednesdays at 9pm, and also outperforms 18 to Life – which didn’t premiere well last week, and sunk even further last night.

Late night numbers are below the primetime data.

Broadcast primetime ratings for Tuesday, August 10, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Hell’s Kitchen (Season Finale) 3.2/11 7.09
ABC Wipeout 2.6/8 7.91
NBC Minute to Win It (R) 1.5/5 5.02
CBS NCIS (R) 1.4/5 8.60
CW Plain Jane (R) 0.5/2 1.29
9:00 FOX MasterChef 2.7/8 6.12
NBC America’s Got Talent 2.9/8 10.49
ABC Shaq Vs. 1.4/4 3.86
CBS NCIS: Los Angeles (R) 1.3/4 7.38
CW 18 to Life 0.3/1 0.75
9:30 CW 18 to Life 0.3/1 0.78
10:00 NBC America’s Got Talent 2.9/9 10.28
ABC Primetime: What Would You Do? (R) 1.5/5 4.23
CBS The Good Wife (R) 1.0/3 4.90

In Late-Night Metered Markets:

• “The Tonight Show with Jay Leno” (3.0/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.3/6 with an encore) and ABC’s combination of “Nightline (2.8/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.6/2 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.3/2).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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