It’s a Gordon Ramsay world, and FOX is living in it.   Last night FOX won the battle for the advertiser-coveted adults 18-49 with Hell’s Kitchen being the night’s top program with a 3.2 rating, bettering Wipeout’s 2.9 at 8pm.  For those of you who need to mention that “but Wipeout had nearly two million more viewers!”  there, I mentioned it for you.  Those viewers don’t really matter, but still.

Hell’s Kitchen had its highest-rated and most-viewed telecast of this summer’s cycle.

Breakthrough With Tony Robbins didn’t break through, in fact it dropped 13% from its premiere, down to a 0.7 rating with adults 18-49.

At 9pm the second week of MasterChef didn’t drop from its premiere, holding the 2.7 adults 18-49 rating from last week and winning the hour, edging out America’s Got Talent.  For those who need to point out “but at 9pm America’s Got Talent had over 3.5 million more viewers who don’t really matter than MasterChef!” there, I have mentioned it.

The second season of Shaq Vs. premiered to series highs, which as much as anything probably speaks to it not really doing so great in season one.  However, especially considering things like Breakthrough With Tony Robbins,  ABC is likely quite pleased with the results.  Also, that 1.9 is better than ABC’s summer scripted efforts.

With Gordon Ramsay’s night finished, America’s Got Talent easily won the 10pm hour.

The premiere of 18 to Life on the CW lost viewers from a repeat of Plain Jane (which outperformed last Wednesday’s premiere), and even more ran away in the second half hour.

Broadcast primetime ratings for Tuesday, August 3, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Hell’s Kitchen 3.2/11 7.07
ABC Wipeout 2.9/9 8.84
CBS NCIS (R) 1.4/5 8.81
NBC Breakthrough with Tony Robbins 0.7/2 2.78
CW Plain Jane (R) 0.5/2 1.26
9:00 FOX MasterChef 2.7/8 5.90
NBC America’s Got Talent 2.6/8 9.56
ABC Shaq Vs. (Season Premiere) 1.9/6 5.44
CBS NCIS: Los Angeles (R) 1.4/4 7.30
CW 18 to Life (Premiere) 0.4/1 1.01
9:30 CW 18 to Life 0.3/1 0.86
10:00 NBC America’s Got Talent 3.0/9 10.81
ABC Primetime: What Would You Do? (R) 1.6/5 4.74
CBS The Good Wife (R) 0.9/3 5.24

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

blog comments powered by Disqus