Happy Thanksgiving everybody! And a special thanks to “Travis Yanan” for posting the numbers on the holiday. Show your thanks by following him on Twitter.
Even though CBS won the night, the biggest winner might have been NBC with a two hour The Biggest Loser: Where Are They Now? which outperformed last week’s combo of Mercy and Law & Order: SVU. Everything else was down versus last week. You can skip ahead to the half hourly data and view the carnage for yourself. Last week’s results are here.
Some of you might be thinking, “Freaking DUH, it was the night before Thanksgiving! Of Course things were down! Why do they even bother?” It’s a reasonable thing to think. But sometimes you have to remember that TV is an advertising business, and despite lower viewing, advertisers are really, really interested in advertising ahead of the “Black Friday” sales. So much so that some Thanksgivings the broadcast nets have even aired new episodes on Thanksgiving night itself, though tonight I think the only original programming on the broadcast networks is Survivor: Samoa (never mind, it’s technically new but is a clip show recap) and The Jay Leno Show! Everything else is repeats or specials.
|Time||Net||Show||18-49 Rating/Share||Viewers (Millons)|
|8:00||NBC||The Biggest Loser: Where Are They Now?||2.5/8||7.60|
|CBS||New Adventures of Old Christine||1.8/6||7.01|
|ABC||Modern Family (R)||1.6/5||5.54|
|FOX||So You Think You Can Dance||1.5/5||4.70|
|CW||Movie: Gracie (R)||0.6/2||1.63|
|8:30||NBC||The Biggest Loser: Where Are They Now?||2.8/9||7.81|
|FOX||So You Think You Can Dance||1.7/5||5.05|
|CW||Movie: Gracie (R)||0.4/1||1.19|
|NBC||The Biggest Loser: Where Are They Now?||2.9/9||7.88|
|CW||Movie: Gracie (R)||0.4/1||1.25|
|NBC||The Biggest Loser: Where Are They Now?||2.8/8||7.50|
|CW||Movie: Gracie (R)||0.4/1|
|NBC||The Jay Leno Show||1.7/5||5.44|
|NBC||The Jay Leno Show||1.5/5||4.79|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.