The season finale of ABC’s The Bachelor and its after special led the network to an easy win for adults 18-49 on Monday night, but The Bachelor finale ratings were down from last season. Yet again, even though NBC ran all new episodes, it was beaten by Univision with adults 18-49.

The Bachelor’s 4.5 adults 18-49 rating was down 15% vs. last spring’s finale episode (3/1/10) and its lowest rated spring finale since 2008. Following it, the After The Final Rose show drew a 4.7 rating down 11% vs. last spring’s finale.

On Fox, House’s 3.5 adults 18-49 rating fell 8% vs. last week (Daylight Saving Time? You be the judge). The Chicago Code slipped a tenth of a point (5%) vs. last week to a season/series low 1.9 rating.

NBC’s Chuck fell a tenth of a point vs. its last new episode 2 weeks ago to a series low 1.6 adults 18-49 rating (damn the sun!). The Event slid 14% vs. its unimpressive return last week to a series/season low 1.2 adults 18-49 rating. Harry’s Law slipped a tenth of a point as well, falling to a 1.7 rating, tieing its season/series low.

The only new show on CBS, Mad Love, fell 13% to a season/series low 2.1 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, March 14, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC THE BACHELOR 3.9 12 12.337
FOX HOUSE 3.5 11 10.171
NBC CHUCK 1.6 5 5.268
CW 90210 – R 0.3 1 0.850
8:30 ABC THE BACHELOR 4.1 12 13.039
FOX HOUSE 3.5 10 10.389
CBS MAD LOVE 2.1 6 6.510
NBC CHUCK 1.5 4 4.666
CW 90210 – R 0.2 1 0.614
9:00 ABC THE BACHELOR 4.6 12 14.094
CBS TWO AND A HALF MEN – R 2.6 7 9.791
NBC THE EVENT 1.2 3 4.193
CW GOSSIP GIRL – R 0.2 1 0.498
9:30 ABC THE BACHELOR 5.2 14 15.742
CBS MIKE & MOLLY – R 2.2 6 8.460
NBC THE EVENT 1.2 3 4.187
CW GOSSIP GIRL – R 0.3 1 0.507
10:00 ABC THE BACHELOR:  AFTER THE 4.9 13 14.634
CBS HAWAII FIVE-0 – R 1.9 5 7.322
NBC HARRY’S LAW 1.7 4 9.805
10:30 ABC THE BACHELOR:  AFTER THE 4.4 12 13.217
CBS HAWAII FIVE-0 – R 1.9 5 7.272
NBC HARRY’S LAW 1.8 5 10.251

via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.2/8; CBS’s “Late Show with David Letterman,” 2.5/6; and ABC’s combo of “Nightline,” 3.9/9; and “Jimmy Kimmel Live,” 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3; “Nightline,” 1.5/6; and “Jimmy Kimmel Live,” 0.7/4.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) topped “Late Late Show” (0.5/3).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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