CBS again coasted to victory Monday with the advertising coveted adults 18-49 even as all its shows dropped vs. last week, as How I Met Your Mother fell 7% vs. last week to a 4,3 adults 18-49 rating. 2 Broke Girls dropped 8% vs. last week to a 4.4 adults 18-49 rating. Two and a Half Men fell 4% to a 5.2 adults 18-49 rating and Mike & Molly fell 5% to a 4.2 adults 18-49 rating. Hawaii Five-0 tumbled 15% vs. last week to a 2.8 adults 18-49 rating.

ABC topped the press release writer friendly average viewership on the night, and for yet another in-season Monday Univision beat NBC among adults 18-49.

Fox’s Terra Nova slipped 9% vs. last week matching its series low 2.1 adults 18-49 rating and House was even with last week’s 2.5 adults 18-49 rating.

A one hour Dancing with the Stars was down 27% vs. part one of last Fall’s finale to a 3.6 adults 18-49 rating. The premiere of You Deserve It drew a 2.1 adults 18-49 rating adults 18-49. Castle returned  (let the Castle v. H50 fan wrangling begin!) with a 2.7 adults 18-49 rating, which was up 13% from two weeks ago, but expect downward adjustments. Castle fans may wish to hold off on the boasting until the final ratings appear. Note that the local broadcast of the MNF game on the ABC affiliates in both Boston (TV market #7) and Kansas City (#31) is included in these preliminary ratings, and its removal in the final ratings is likely to lead to more than the usual adjustments (downward) in these preliminary ratings.

NBC’s Sing Off rose 8% from last week to a 1.4 adults 18-49 rating, while Rock Center plunged 18% vs. last week to a 0.9 adults 18-49 rating.

Gossip Girl rose a tenth of a point vs. last week to a 0.7 adults 18-49. Press release writers note, it was Gossip Girls’s highest average viewership of the season. Hart of Dixie was even with last week’s 0.7 adults 18-49 ratings.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, November 21, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS How I Met Your Mother 4.3 12 10.068
ABC Dancing With The Stars 3.6 9 20.041
FOX Terra Nova 2.1 6 6.486
NBC The Sing Off (8-10p) 1.4 4.251
CW Gossip Girl 0.7 2 1.482
8:30PM CBS 2 Broke Girls 4.4 11 11.186
9:00PM CBS Two And A Half Men 5.2 13 15.735
FOX House 2.5 6 7.343
ABC You Deserve It (premiere) 2.1 5 10.049
CW Hart Of Dixie 0.7 2 1.792
9:30PM CBS Mike & Molly 4.2 10 13.096
10:00PM CBS Hawaii Five-0 2.8 7 10.339
ABC Castle 2.7 7 11.915
NBC Rock Center 0.9 2 3.628

via NBC press notes:

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 4.0/9; and “Jimmy Kimmel Live,” 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.8/3; “Nightline,” 1.3/6; and “Jimmy Kimmel Live,” 0.7/4.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.4/2 in 18-49) trailed “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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