The premiere of Dancing With the Stars scored a 5.1 adults 18-49 ratings and 22.3 million viewers, leading ABC to a nightly win, but that was down 20% from last year’s spring premiere. Last year’s spring premiere averaged a 6.4 adults 18-49 rating and 24.2 million viewers on Monday, March 22, 2010. Castle was boosted 18% to a season high 3.3 adults 18-49 rating and bested Hawaii Five-0’s 2.9 (which was up 4%) for the 10p hour. Look for some adjustment to Castle’s numbers in the final due to DWTS overrun. Castle’s 30 minute breakdown was a 3.6 adults 18-49 for the first half hour and minutes and a 3.0 for the second.
On NBC, Chuck slipped 6% to a series low 1.5 adults 18-49 rating. The Event was steady with an anemic 1.2 and season/series-low tying adults 18-49 rating and Harry’s Law slipped 11% to a season/series low 1.6 rating in adults 18-49.
On Fox, The Chicago Code was steady with a 1.9 adults 18-49 rating, and earlier in the night House was off 3% to a 3.4 adults 18-49 rating.
On CBS, How I Met Your Mother scored a season low 2.9 adults 18-49 rating, down 15% from its last original. Mad Love scored a 2.3, and that was up 10% from last week. Mike & Molly was down 12% from its last original to a season/series low 3.0 adults 18-49 rating.
Late-night ratings are below the primetime data.
Broadcast primetime ratings for Monday, March 21, 2011:
|Time||Net||Show||18-49 Rating||Viewers (Millions)|
|8:00||ABC||Dancing with the Stars (Season Premiere)||4.7/14||20.86|
|CBS||How I Met Your Mother||2.9/9||7.95|
|9:00||ABC||Dancing with the Stars (Season Premiere)||5.6/15||23.68|
|CBS||Two and a Half Men (R)||2.6/7||9.14|
|FOX||The Chicago Code||1.9/5||6.31|
|CW||Gossip Girl (R)||0.2/0||0.53|
|9:30||CBS||Mike & Molly||3.0/8||9.63|
via NBC press note:
In Late-Night Metered Markets Monday night:
• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.0/8; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 3.6/9; and “Jimmy Kimmel Live,” 1.9/6.
• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.9/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.6/3.
• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3 with an encore).
• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.