On a night when the Heat/Celtics overtime playoff game may have sucked away lots of broadcast viewers, many show’s ratings hit series lows, ABC topped the adults 18-49 ratings. While an all original NBC line up was again beaten by Univision for adults 18-49 ratings, hardly unusual at this point. CBS, without a new Two And A Half Men, finished third. Duh, Winning, not.

ABC’s Dancing With The Stars 4.1 adults 18-49 rating was down 9% from last week (but expect upward adjustments in the finals), while bucking the general downdraft on the night, Castle rose 7% to a 3.1 rating (although expect downward adjustments in the finals).

NBC’s line up got crushed, with Chuck falling 7% tieing its series low 1.3 adults 18-49 rating. The Event fell 15% to tie its series low 1.1 rating, and Law & Order: LA tumbled 14% to a 1.2 rating, terrible, but not a series low.

CBS’s line up hit series lows across the board, with How I Met Your Mother falling 11% to a 2.5 adults 18-49 rating, Mad Love dipping 18% to a 1.8 rating, Mike & Molly slipping 8% to a 2.2 rating, and Hawaii: Five-0 slumping 8% to a 2.3 rating.

Fox’s House was a relative standout among the declines, steady with last week’s 2.9 adults 18-49 rating, and The Chicago Code rose 6% vs. last week to a 1.7 rating.

On the CW, 90210’s 0.7 adults 18-49 rating was down a tenth of a point from last week, and Gossip Girl’s 0.6 adults 18-49 rating was also down a tenth.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, May 9, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC DANCING WITH THE STARS 3.4 11 17.679
FOX HOUSE 2.8 9 7.544
NBC CHUCK 1.3 4 4.137
CW 90210 0.7 2 1.537
8:30 ABC DANCING WITH THE STARS 4.1 11 20.288
FOX HOUSE 3.0 8 7.985
CBS MAD LOVE 1.8 5 5.149
NBC CHUCK 1.3 4 3.979
CW 90210 0.7 2 1.385
9:00 ABC DANCING WITH THE STARS 4.4 12 21.646
CBS TWO AND A HALF MEN – R 1.7 5 6.373
NBC THE EVENT 1.1 3 3.577
CW GOSSIP GIRL 0.6 2 1.183
9:30 ABC DANCING WITH THE STARS 4.4 11 21.149
CBS MIKE & MOLLY 2.2 5 7.500
NBC THE EVENT 1.1 3 3.964
CW GOSSIP GIRL 0.6 2 1.179
10:00 ABC CASTLE 3.3 8 13.512
CBS HAWAII FIVE-0 2.3 6 9.300
10:30 ABC CASTLE 2.8 7 11.761
CBS HAWAII FIVE-0 2.2 6 9.032

via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 2.4/6; and ABC’s combo of “Nightline,” 4.0/10; and “Jimmy Kimmel Live,” 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/4). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/3).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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