ABC edged out CBS for the night with adults 18-49 and CBS won with total viewers.

All CBS shows were down a bit from last week.   How I Met Your Mother was down a tenth to a 3.6 adults 18-49 rating and Mad Love dropped two-tenths in its second week to a 2.8 rating.  Unsurprisingly, with Two and a Half Men airing a repeat, Mike & Molly dropped from last week’s 3.8 rating all the way down to a 3.2 rating, a series low.  That didn’t help Hawaii Five-0 any as it dropped a tenth from last week to a series low 2.7 adults 18-49 rating.

All of NBC’s shows were flat vs. last week, all at series low levels with Chuck and Harry’s Law each pulling a 1.7 adults 18-49 rating and The Cape pulling a 1.2.

The Bachelor rose to a season high 3.3 adults 18-49 rating between 8-10p, that didn’t hurt Castle any as it rose from last week’s 2.2 all the way up to a 2.6 adults 18-49 rating.

House rose a tenth to a 3.5 adults 18-49 rating and The Chicago Code also rose a tenth to a 2.1 adults 18-49 rating.

CW’s Gossip Girl saw a 23% increase in total viewers, a 20% increase with adults 18-34 and a 13% increase with both adults 18-49 and women 18-34 (1.5 rating).  90210 was up 7% in viewers and 11% and adults 18-34 and flat vs. last week with adults 18-49 and women 18-34.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, February 21, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 CBS How I Met Your Mother 3.6/10 9.44
FOX House 3.5/9 10.39
ABC The Bachelor 3.1/8 9.90
NBC Chuck 1.7/4 5.51
CW 90210 0.7/2 1.50
8:30 CBS Mad Love 2.8/7 8.02
9:00 CBS Two and a Half Men 3.0/8 11.52
ABC The Bachelor 3.6/9 10.79
FOX The Chicago Code 2.1/6 7.98
NBC The Cape 1.2/3 4.13
CW Gossip Girl 0.8/2 1.59
9:30 CBS Mike & Molly 3.2/8 11.29
10:00 CBS Hawaii Five-0 2.7/8 10.25
ABC Castle 2.6/7 9.02
NBC Harry’s Law 1.7/5 8.67

via NBC press note:

In Late-Night Metered Markets Monday night:
• In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.9/7; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.4/5 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; “Late Show,” 0.9/4; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in metered-market households with an encore) trailed CBS’s first-run “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) tied “Late Late Show” (0.5/3).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

blog comments powered by Disqus