Please note Nielsen is now reporting duplicate viewing beginning with last night’s data. This means that if the same viewer watches a show live and then again in playback, that second viewing will count towards the program’s rating.  The same will apply if a viewer rewinds and re-watches content on their DVR. Robert will have a post on this new method later today.

Against CBS (mostly) and Fox repeats, and NBC’s weak originals, ABC had an easy time topping the adults 18-49 ratings, even as Dancing With The Stars slipped from its premiere last week. Univision topped both the NBC new line up and the Fox repeats for adults 18-49.

Dancing With The Stars slipped 4% vs. its premiere ratings last week to a 5.1 adults 18-49 rating, and Castle rose 6% to a 3.3 rating (which would be a season high if it holds). Note: typical final ratings adjustments will likely put both shows even with last week’s ratings or close to it.

NBC’s All Together Now: A Celebration of Service drew a 0.9 adults 18-49 rating. (In Chuck vs. The Four Presidents, Chuck comes out ahead. The Event’s 1.2 rating was even with last week’s series low, and Harry’s Law drew a 1.6 rating, also even with last week’s series low.

The only new episode on CBS last night, Mad Love, fell 13% to a series low 2.1 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, March 28, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC DANCING WITH THE STARS 4.2 13 19.568
FOX HOUSE – R 1.6 5 4.746
CW 90210 – R 0.3 1 0.852
8:30 ABC DANCING WITH THE STARS 5.1 14 22.131
CBS MAD LOVE 2.1 6 5.628
FOX HOUSE – R 1.5 4 4.910
CW 90210 – R 0.2 1 0.659
9:00 ABC DANCING WITH THE STARS 5.5 14 23.898
CBS TWO AND A HALF MEN – R 2.3 6 7.608
NBC THE EVENT 1.2 3 4.345
FOX THE CHICAGO CODE – R 1.2 3 4.122
CW GOSSIP GIRL – R 0.2 1 0.548
9:30 ABC DANCING WITH THE STARS 5.5 13 23.705
CBS MIKE & MOLLY – R 1.9 5 7.022
NBC THE EVENT 1.2 3 4.378
FOX THE CHICAGO CODE – R 1.1 3 3.813
CW GOSSIP GIRL – R 0.2 1 0.526
10:00 ABC CASTLE 3.6 9 13.931
NBC HARRY’S LAW 1.5 4 7.922
CBS HAWAII FIVE-0 – R 1.5 4 5.871
10:30 ABC CASTLE 3.0 8 11.729
NBC HARRY’S LAW 1.6 4 8.497
CBS HAWAII FIVE-0 – R 1.5 4 5.693

via NBC press note:

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.0/7; CBS’s “Late Show with David Letterman,” 2.4/6; and ABC’s combo of “Nightline,” 3.8/9; and “Jimmy Kimmel Live,” 1.8/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.8/4; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/2).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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