Of course ABC, with the only full schedule of new shows, topped the adults 18-49 ratings in broadcast primetime on Monday night, as the second outing of The Bachelorette drew a 2.1 adults 18-49 rating, down 23% vs. last week’s 9-11pm episode that followed Dancing With The Stars. Extreme Makeover: Weight Loss Edition premiered with a 2.3 rating, not a bad start. That was 28% better than the premiere of True Beauty last summer (6/7/10).
Univision finished tied for second on the night among adults 18-49. Expect to see that frequently this summer.
Playing out its string of produced episodes, the only other new show in broadcast primetime NBC’s Law & Order: LA had a 1.4 adults 18-49 rating, up a tenth (8%) from last Monday. And while the 9pm, Law & Order: Criminal Intent wasn’t “new”, if you don’t watch USA it was “new to you”. Nevertheless, it drew a 1.1 adults 18-49 rating, up 10% vs. its NBC “premiere” last Summer.
Late-night ratings are below the primetime data.
Broadcast primetime ratings for Monday, May 30, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|CBS||HOW I MET YOUR MOTHER – R||1.4||4||4.480|
|FOX||HOUSE – R||0.9||3||3.204|
|NBC||MINUTE TO WIN IT – R||0.8||3||3.577|
|CW||90210 – R||0.2||1||0.624|
|CBS||MAD LOVE – R||1.3||4||4.243|
|NBC||MINUTE TO WIN IT – R||1.0||3||4.117|
|FOX||HOUSE – R||1.0||3||3.572|
|CW||90210 – R||0.2||1||0.543|
|CBS||TWO AND A HALF MEN – R||1.6||4||6.380|
|NBC||LAW & ORDER: CRIMINAL IN||1.0||3||4.803|
|FOX||HOUSE – R||0.9||3||3.218|
|CW||GOSSIP GIRL – R||0.2||0||0.536|
|CBS||MIKE & MOLLY – R||1.6||4||6.285|
|NBC||LAW & ORDER: CRIMINAL IN||1.1||3||5.609|
|FOX||HOUSE – R||1.0||2||3.288|
|CW||GOSSIP GIRL – R||0.2||1||0.535|
|10:00||ABC||EXTREME MAKEOVER: WEIGHT||2.3||6||6.897|
|NBC||LAW & ORDER: LOS ANGELES||1.4||4||6.409|
|CBS||HAWAII FIVE-0 – R||1.3||3||5.834|
|10:30||ABC||EXTREME MAKEOVER: WEIGHT||2.4||6||7.228|
|NBC||LAW & ORDER: LOS ANGELES||1.4||4||6.532|
|CBS||HAWAII FIVE-0 – R||1.3||3||5.684|
via NBC press note:
Late night ratings info coming ASAP.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.