[table id=30 /]

NBC again won the night with adults 18-49 and total viewers led by The Voice, but its season low 5.1 adults 18-49 rating may have been whacked by Daylight Savings Time too, it was down 18% vs. a 6.2 rating last week. The half hour ratings for The Voice were: 4.5, 5.1, 5.3, 5.4. Smash fell to a 2.4 adults 18-49 rating, down 11% vs. a 2.7 rating last week.

ABC was second on the night led by two hours of The Bachelor season finale that averaged a 2.9 adults 18-49 rating between 8-10p, up 16% vs. a 2.5 rating last week, but that was its lowest finale rating ever, down 36% from its March, 2011 finale which drew a 4.5 adults 18-49 rating. Afterwards, The Bachelor: After The Final Rose drew a 3.3 adults 18-49 rating, down 30% vs. a 4.7 rating for the ATR special last season.

After a House repeat, Alcatraz tumbled to a series low 1.6 adults 18-49 rating, down 11% vs. a 1.8 rating for its 9pm hour last week.

CBS and the CW were 100% repeats.

Broadcast primetime  ratings for Monday, March 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10p) 5.1 14 14.322
ABC The Bachelor (finale, 8-10p) 2.9 8 9.103
CBS How I Met Your Mother -R 1.8 6 5.743
FOX House -R 1.2 3 3.646
CW America’s Next Top Model -R 0.3 1 0.916
8:30PM CBS 2 Broke Girls -R 2.0 6 6.477
9:00PM CBS Two And A Half Men -R 2.1 5 7.568
FOX Alcatraz 1.6 4 4.991
CW Hart of Dixie -R 0.1 0 0.485
9:30PM CBS Mike & Molly -R 1.9 5 7.295
10:00PM ABC The Bachelor: After The Final Rose 3.3 8 9.822
NBC Smash 2.4 6 7.142
CBS Hawaii Five-0 -R 1.6 4 7.764

via NBC press notes:

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 2.3/6; and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.6/3; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.7/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households with an encore) beat CBS’s first-run “Late Late Show with Craig Ferguson” (1.1/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.4/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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