Due to the nature of live sports programming the ratings for ABC  (College Football)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Fox won the night with adults 18-49 as Cops and America’s Most Wanted returned from baseball-related hiatus to lead the night.  CBS had the most total viewers and was second with adults 18-49.

Fox won both the 8pm and 9pm hours with its battle-scarred dynamic duo and CBS comfortably won the 10pm hour with 48 Hours Mystery.

Saturday Night Football on ABC (parts of the country saw  Missouri/Texas Tech, other parts Arizona/Stanford) averaged a third place 1.0 rating with adults 18-49 in preliminary non time zone adjusted numbers.

NBC was in dead last, a Law & Order: SVU repeat pulled a respectable (for Saturday night) 1.1 adults 18-49 rating, but the penultimate episode of Outlaw pulled just a 0.4 with adults 18-49 and a repeat of Law & Order: LA just a 0.7.

Will the 1.0 adults 18-49 rating for The Defenders rally fans into “but it repeats kinda well for a Saturday night” mode?

Broadcast primetime ratings for Saturday, November 6, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Cops (New) 1.3/5 4.12
CBS NCIS (R) 1.1/4 6.31
ABC Saturday Night College Football 1.0/3 3.76
NBC Outlaw 0.4/1 3.53
8:30 FOX Cops (R) 1.5/5 4.72
9:00 FOX America’s Most Wanted 1.5/5 4.79
CBS The Defenders (R) 1.0/3 5.24
ABC Saturday Night College Football 1.0/3 3.70
NBC Law & Order: Los Angeles (R) 0.7/2 4.41
10:00 CBS 48 Hours Mystery 1.4/5 6.36
NBC Law & Order: SVU (R) 1.1/3 5.47
ABC Saturday Night College Football 1.0/3 3.44

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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