Due to the nature of live sports programming the ratings for ABC  (NASCAR)  and Fox (Baseball NLCS) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

These preliminary fast affiliate ratings for the Fox NLCS baseball game cannot be relied upon, but one set of numbers can be. Giants 4 – Phillies 3! We can’t rely on the ABC NASCAR fast affiliate ratings either. Both will be revised in the final ratings available no later than Tuesday.

Two original shows had fast affiliate ratings we can rely on.

The first episode of its burn off exile to Saturday lost Outlaw a third of its demo viewers from last Friday as it fell to just a 0.6 adults 18-49 rating.

48 Hours Mystery had a 1.1 adults 18-49 rating, down 15% from last week.

Broadcast primetime ratings for Saturday, October 16, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX Baseball NLCS (Giants v. Phillies) (8-11p) 1.7 6 5.79
ABC NASCAR Sprint Cup (8-11p) 1.4 5 5.12
CBS CSI:NY (repeat) 0.9 3 4.45
NBC Outlaw 0.6 2 3.54
9:00 CBS The Mentalist (repeat) 1.0 3 5.29
NBC Law & Order: LA (repeat) 0.7 2 3.46
10:00 NBC Law & Order: SVU (repeat) 1.3 4 4.76
CBS 48 Hours Mystery 1.1 4 5.44

Here are the half hours for the sports from Marc Berman/Mediaweek:

National League Championship Series, Game 1 (Fox)
8:00 p.m. – Viewers: 5.12 million (#2), A18-49: 1.5/ 5 (#1)
8:30 p.m. – Viewers: 5.60 million (#1), A18-49: 1.6/ 6 (#1)
9:00 p.m. – Viewers: 5.38 million (#1), A18-49: 1.6/ 5 (#1)
9:30 p.m. – Viewers: 5.62 million (#1), A18-49: 1.7/ 6 (#1)
10:00 p.m. – Viewers: 6.12 million (#1), A18-49: 1.8/ 6 (#1)
10:30 p.m. – Viewers: 6.89 million (#1), A18-49: 2.0/ 7 (#1)

NASCAR Sprint Cup Series (ABC)
8:00 p.m. – Viewers: 5.34 million (#1), A18-49: 1.4/ 5 (#2)
8:30 p.m. – Viewers: 5.14 million (#2), A18-49: 1.4/ 5 (#2)
9:00 p.m. – Viewers: 5.16 million (#2), A18-49: 1.3/ 4 (#2)
9:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.4/ 4 (#1)
10:00 p.m. – Viewers: 5.17 million (#2), A18-49: 1.4/ 5 (#1)
10:30 p.m. – Viewers: 4.95 million (#3), A18-49: 1.3/ 4 (#2)

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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