Due to the nature of live sports programming the ratings for NBC (NHL Stanley Cup Final) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Game 2 of the NHL Stanley Cup Finals is virtually certain to lead NBC to the ratings win on Saturday night, but until the final ratings we won’t know by how much.

However, the preliminary 1.2 adults 18-49 rating for the primetime portion of the Canucks/Bruins game was down 50% from the preliminary ratings for last year’s game 2  (2.4 adults 18-49 rating for the primetime portion). It was also down 33% vs. the preliminary ratings for the primetime portion (1.8 rating) of Game 1 this season.

Although those preliminary ratings are likely to be adjusted up, so were the preliminaries from last year. We won’t have the final ratings for comparison until Monday or Tuesday. Of course, fans will note that it was a Saturday game vs. last year’s non-Saturday game. But by that same token, the comparisons vs. last year’s game 1 (which was on Saturday) were advantaged, and it was up just a tenth. The lack of two US teams is telling for NBCU’s ratings.

6/7 Update: Final ratings for the NHL Stanley Cup Final Game 2 are in. It drew a 1.3 adults 18-49 rating (down 48% vs. last season), and 3.57 million viewers.

Fox’s America’s Most Wanted drew a 1.2 adults 18-49 rating, somewhat below its typical for an in season episode.

The continuing burn off of cancelled Chaos generated no ratings heat, with just a 0.4 adults 18-49 rating, even and down a tenth from last Saturday’s two hours.

Broadcast primetime ratings for Saturday, June 4, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 NBC NHL Stanley Cup Finals Game 2 1.2 4 3.37
Fox Cops -R x2 1.0 4 3.22
CBS Chaos 0.4 1 3.12
ABC The Bachelorette -R 0.4 2 1.76
9:00 FOX America’s Most Wanted 1.2 4 4.05
CBS Hawaii Five-0 -R 0.5 2 3.95
10:00 CBS 48 Hours Mystery -R 0.9 3 5.46
ABC Extreme Makeover: Weight Loss Edition -R 0.7 2 2.03

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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