Scoreboard NBC ABC FOX CBS
Adults 18-49: Rating/Share 1.5/6 0.9/3 0.7/3 0.5/2
Total Viewers (million) 6.071 3.030 3.035 3.087

Due to the nature of live sports programming the ratings for FOX (MLB) and NBC (U.S. Open Golf) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Even with the likely adjustments to the final ratings for a live broadcast, NBC is certain to win the night among adults 18-49 and total viewers.

On NBC, coverage of the third round of the  U.S. Open Golf Championship, featuring the dramatic collapse of Tiger Woods’ lead, scored a preliminary 1.5 adults 18-49 rating from 8-10PM and a 1.6 from 10 to 10:30PM. Per the network, the golf overage ran until 10:34PM, which will be reflected in the final ratings.

ABC’s telecast of Cars averaged a 0.9 adults 18-49 rating.

On FOX, MLB baseball scored a 0.7 adults 18-49 rating, matching last week’s preliminary numbers.

On CBS, How to Be a Gentleman garnered a 0.3 adults 18-49 rating, down from a 0.4 last week.

Broadcast primetime ratings for Saturday, June 16, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC 2012 U.S. Open Golf Championship (8-10:00PM) Live 1.5/6 6.96
ABC Cars (8-11PM) 0.9/3 3.03
FOX MLB Baseball (8-10PM) Live 0.7/3 3.04
CBS Rules of Engagement – R 0.3/1 1.54
8:30 CBS How to Be a Gentleman 0.3/1 1.45
9:00 CBS Hawaii Five-0 – R 0.5/2 2.95
10:00 NBC U.S. Open Golf (10:-10:30PM) 1.6/6 6.24
CBS 48 Hours Mystery – R 0.8/3 4.82
10:30PM NBC U.S Open Golf (10:30-10:34)/Off Their Rockers (10:34-11) – R 0.7/2 2.33

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Saturday’s Ratings Via TV Media Insights


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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