*Due to the nature of live sports programming the ratings for FOX (NFL football, 7-8:12pm) and NBC (Golden Globes) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

As is typical every year, the ~ one hour overrun and huge lead in from the Giants-Packers NFC Divisional playoff game will lift FOX on top the adults 18-49 ratings on the night. Last year it was CBS being lifted on top by an hour of the AFC Divisional game.

Update: Football overran until 8:12pm, so all Fox’s numbers below are subject to adjustment, as are FOX’s nightly averages. The rest of the night on FOX got a predictable huge updraft from the NFL game.  The Simpsons 6.8 adults 18-49 rating was up 296% vs. a 2.3 last week. The two episode series premiere of  Napoleon Dynamite did a lot better than Allen Gregory’s 2.4 adults 18-49 premiere rating (thanks Eli & Aaron!) drawing a 4.6 adults 18-49 rating at 8:30 and a 3.6 at 9:30. That was about the same as the 4.5 adults 18-49 rating for the premiere of Bob’s Burgers on a football playoff night earlier in January last year. Sandwiched between those Napoleon’s,  Family Guy had a 4.4 adults 18-49 rating, up 42% vs. a 3.1 last week.

Update: In the time zone adjusted ratings The Golden Globes drew a 5.0 adults 18-49 rating, down 4% vs. last year’s 5.2 adults 18-49 rating and 16.8 million viewers vs. last year’s 17.0 million viewers. I have updated the table below. Note that the Golden Globes Red Carpet Special ratings below are not time zone adjusted. The metered market ratings for the Golden Globes Red Carpet Special were down vs. last year’s telecast (3.8 HH rating vs. a 4.5 HH rating last season).

After a nice jump on its 2012 return,  Once Upon a Time had a 3.3 adults 18-49 rating, down 11% vs. a 3.7 last week.  Desperate Housewives drew a 2.7 adults 18-49 rating tied a series low and was down 10% vs. a 3.0 last week. Airing out the string of ordered episodes, the canceled to all but the delusional Pan Am had a 1.3 adults 18-49 rating, even with last week’s series low 1.3. At 7pm, America’s Funniest Home Videos drew a 1.2 adults 18-49 rating, down 14% vs. last week.

Without a huge Tebow pumped NFL lead in the entire CBS line up predictably crashed. 60 Minutes’ 1.5 adults 18-49 rating was down 69% vs. last week’s 4.8. Undercover Boss had a 3.0 adults 18-49 rating in its Sunday premiere vs. a 3.4 on the Sunday vs. The Golden Globes last season (not its premiere). The Good Wife’s 1.9 adults 18-49 rating was down 30% from last week. CSI: Miami was a repeat.

Broadcast primetime ratings for Sunday, January 15, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM FOX NFL Football/ Postgame 14.3 35 40.084
NBC Golden Globes Red Carpet 1.9 5 7.345
CBS 60 Minutes 1.5 4 8.719
ABC America’s Funniest Home Videos 1.2 3 5.137
8:00PM FOX The Simpsons 6.8 16 15.703
NBC 69th Golden Globes (8-11p) 5.0 10 16.844
ABC Once Upon A Time 3.3 8 9.839
CBS Undercover Boss 3.0 7 11.561
8:30PM FOX Napoleon Dynamite (series premiere) 4.6 11 9.512
9:00PM FOX Family Guy 4.4 10 8.503
ABC Desperate Housewives 2.7 6 7.834
CBS The Good Wife 1.9 4 9.309
9:30PM FOX Napoleon Dynamite 3.6 8 7.151
10:00PM CBS CSI:Miami -R 1.5 4 7.071
ABC Pan Am 1.3 3 3.927

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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