Topping last year’s multi-year high, and exceeding our polled readers expectations, The Grammy Awards scored a 10.0 adults 18-49 rating (up 1% vs. last year) and 26.55 million average viewers, up 3% vs. last year. It was the highest adults 18-49 rating since 2004, and the highest average viewership since 2001. Here are the historical Grammy Awards ratings for reference. Earlier in the night, 60 Minutes drew a 2.1 adults 18-49 rating, up 50% vs. its last new episode two weeks ago.
Of course CBS dominated the ratings on Sunday night, while NBC’s line up failed to crack a 1.0 adults 18-49 rating.
Against Grammy competition, Desperate Housewives was pushed to a series low 2.6 rating, down 16% it’s previous new episode (also a series low). Our polled readers turned out to be wildly optimistic. Brothers & Sisters also fell to a series low 1.8 rating, down 10% from its last new episode. Earlier in the night, America’s Funniest Home Videos drew a 1.8 rating down 14% from its last new episode two weeks ago, and Extreme Makeover: Home Edition tumbled 41% from its Bieber-ified 2 hour episode two weeks ago tieing a series low 1.6 rating.
Fox animation was mostly down on the night, as American Dad’s 1.9 adults 18-49 rating was down 17% vs. its last new episode. The Simpson’s 2.7 rating fell 10% vs. its last new episode. Bob’s Burger’s 2.1 rating was down 5% from its last new episode. (for the retentionistas, that’s an improvement!) Family Guy’s 3.2 adults 18-49 rating was down 14% vs. its last new episode. Only The Cleveland Show bucked the downdraft, it drew a 2.4 rating, rising 4% vs. its last new episode.
Laying low, really low, on the night, NBC’s Dateline NBC from 7-9pm scored a 1.1 adults 18-49 rating down 15% from its last new episode two weeks ago.
Broadcast primetime ratings for Sunday, February 13, 2011:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|ABC||AMERICA’S FUNNIEST HOME VIDEOS||1.6||5||7.197|
|FOX||THE SIMPSONS – R||1.3||4||2.942|
|ABC||AMERICA’S FUNNIEST HOME VIDEOS||2.1||6||8.393|
|8:00||CBS||THE 53RD ANNUAL GRAMMY AWARDS||9.0||24||26.322|
|ABC||EXTREME MAKEOVER: HOME EDITION||1.5||4||6.206|
|8:30||CBS||THE 53RD ANNUAL GRAMMY AWARDS||10.0||26||27.745|
|ABC||EXTREME MAKEOVER: HOME EDITION||1.7||4||6.687|
|9:00||CBS||THE 53RD ANNUAL GRAMMY AWARDS||10.9||26||29.302|
|NBC||HARRY’S LAW – R||0.7||2||4.614|
|9:30||CBS||THE 53RD ANNUAL GRAMMY AWARDS||10.8||26||28.409|
|FOX||THE CLEVELAND SHOW||2.4||6||4.765|
|NBC||HARRY’S LAW – R||0.8||2||4.642|
|10:00||CBS||THE 53RD ANNUAL GRAMMY AWARDS||11.1||29||28.258|
|ABC||BROTHERS & SISTERS||1.9||5||6.645|
|NBC||HARRY’S LAW – R||0.7||2||3.909|
|10:30||CBS||THE 53RD ANNUAL GRAMMY AWARDS||9.9||27||25.312|
|ABC||BROTHERS & SISTERS||1.7||5||6.150|
|NBC||HARRY’S LAW – R||0.6||2||3.988|
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.