Due to the nature of live programming the ratings for CBS (NFL )  are approximate and subject to more than the typical adjustments in the final numbers. While not live, Hawaii Five-0 ran immediately following the post game coverage in all time zones which has the same impact on these preliminary ratings as live events. We’ll have to wait for time zone adjusted fast national data and/or final numbers to know how the game and Hawaii Five-0 really did  See below for more information on these Fast Affiliate Ratings.

Update 9:55a PT: In time-zone adjusted fast national numbers, ‘Hawaii Five-0’ averaged 19.23 million viewers and a 5.6 adults 18-49 rating. Click here for more info.

Update 2: 11:11a PT: The game set a viewership record for an AFC Championship game averaging 54.85 million viewers. The previous record was 51.6 million for Chargers-Bengals in 1982.

Of course CBS crushed the competition with the AFC Championship between the Steelers and the Jets.  ‘Hawaii Five-o’. The numbers for both the game and Hawaii Five-0 will probably be adjusted up in the final numbers (plus we’re missing about 15 minutes of Hawaii Five-0 that ran outside of primetime) and should be ignored until the final numbers or at least time-zone adjusted numbers are in (I’ll update this post as soon as I see them).  In the metered markets (which are time zone adjusted), the game was the highest-rated AFC Championship since the 1987 Browns-Broncos classic that featured “The Fumble.”

Against the AFC Championship and the special airing of ‘Hawaii Five-0’ afterwards, the competition was in repeats with their highest-rated programs.  ABC ran new episodes of ‘America’s Funniest Home Videos’ and ‘Extreme Makeover,’ but repeats of ‘Desperate Housewives’ and ‘Brothers & Sisters’.

Fox was all-new with the exception of ‘Family Guy,’ which was a repeat – not great news news for ‘The Cleveland Show”  which was down 11% to a 2.4 rating.  .  Earlier in the night ‘The Simpsons’ was even with last week with a 3.1 adults 18-49 rating and the third episode of ‘Bob’s Burgers’ dropped 12% to a 2.2 rating.  Especially considering the football game, the animations held up pretty well.

NBC went with a new ‘Dateline’ at 7p and the broadcast television premiere of the ‘Sex and the City’ movie.

Notes: CBS’s coverage of game ran until about 9:50p ET followed by post-game coverage. Hawaii Five-0 began at about 10:13p ET.

Broadcast primetime ratings for Sunday, January 23, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS AFC Championship: Jets at Steelers 18.1/45 51.70
FOX The Simpsons (R) 2.1/5 5.10
ABC America’s Funniest Home Videos 1.2/3 5.88
NBC Dateline 0.6/2 4.49
7:30 CBS AFC Championship: Jets at Steelers 18.3/44 52.26
FOX American Dad 2.2/5 4.80
ABC America’s Funniest Home Videos 1.6/4 7.02
NBC Dateline 0.6/1 4.68
8:00 CBS AFC Championship: Jets at Steelers 17.4/40 48.84
FOX The Simpsons 3.1/7 6.50
ABC Extreme Makeover: Home Edition 1.7/4 6.44
NBC Movie: Sex and the City 0.5/1 2.93
8:30 CBS AFC Championship: Jets at Steelers 16.9/38 46.64
FOX Bob’s Burgers 2.2/5 4.84
ABC Extreme Makeover: Home Edition 2.1/5 7.51
NBC Movie: Sex and the City 0.7/2 2.67
9:00 CBS AFC Championship: Jets at Steelers 17.3/38 47.65
FOX Family Guy (R) 2.5/5 5.39
ABC Desperate Housewives (R) 1.2/3 4.42
NBC Movie: Sex and the City 0.8/2 2.98
9:30 CBS AFC Championship: Jets at Steelers/Post Game 16.0/35 43.69
FOX The Cleveland Show 2.4/5 5.20
ABC Desperate Housewives (R) 1.0/2 3.84
NBC Movie: Sex and the City 0.9/2 3.13
10:00 CBS NFL Post Game/Hawaii Five-0 6.9/17 20.75
NBC Movie: Sex and the City 1.2/3 3.64
ABC Brothers & Sisters (R) 0.8/2 3.26
10:30 CBS Hawaii Five-0 4.6/12 15.67
NBC Movie: Sex and the City 1.3/4 3.98
ABC Brothers & Sisters (R) 0.7/2 3.02

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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