Adults 18-49: Rating/Share 2.5/7 1.8/5 1.4/4 0.9/3 0.8/2
Adults 18-34: Rating/Share 2.0/7 1.8/6 0.8/3 0.7/2 0.8/3
Total Viewers (million) 7.695 4.039 6.399 3.383 2.363

Due to the nature of live sports programming the ratings for NBC (NFL Pre-season Football) and FOX from 7-8 pm are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one in adults 18-49  and among total viewers.

On NBC ,the Madden NFL 13 Pigskin Pro-Am special earned a 1.4 adults 18-49 rating. NFL Preseason Football scored a preliminary 2.9, the same as last year’s Game 2 fast national (2.9/7 on 8/28/11, 8-11pm).

On CBS, Big Brother earned a 2.5 adults 18-49 rating, up a tenth from last week’s 2.4.

Broadcast primetime ratings for Sunday, August 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX NFL Overrun -Live
2.0 7 5.347
NBC Madden NFL 12 Pigskin Pro-Am 1.4 5  4.326
CBS 60 Minutes 1.2 4 8.433
ABC America’s Funniest Home Videos -R 1.2 4 5.342
7:30 PM FOX NFL Overrun/Cleveland Show -R 1.2 4 2.873
8:00 PM NBC NFL Pre-Season Football (8-11) -Live 2.9 8  8.818
CBS Big Brother 2.5 7 7.318
FOX The Simpsons -R 1.7 5 3.800
ABC Once Upon a Time -R 0.8 2 3.226
8:30 PM FOX The Simpsons -R 1.8 5 3.942
9:00PM FOX Family Guy -R 2.0 5 4.172
CBS The Good Wife-R 0.8 2 4.338
ABC Extreme Makeover: Weight Loss Edition (9-11) -R 0.8 2  2.482
9:30 PM FOX American Dad -R 1.9 5 4.103
10:00PM CBS The Mentalist -R 1.0 3 5.506

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Posted by:TV By The Numbers

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