Due to the nature of live programming the ratings for NBC (US Open) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.
The final round of the US Open golf tournament topped the adults 18-49 ratings on Sunday, while the series premieres of ABC’s Scoundrels and The Gates started very slowly.

With Tiger Woods and Phil Mickelson in contention, the primetime portion of the final round of the 2010 US Open scored a preliminary 2.3 adults 18-49 rating (from 7-9:30pm), which was up 35% from the primetime portion (7-8pm) of last year’s US Open which scored a preliminary 1.7 rating before rising to a 2.0 rating in the final ratings.

ABC’s series premiere of Scoundrels drew only a 1.3 adults 18-49 rating, and following it the series premiere of The Gates just a 1.5 adults 18-49 rating. Two more knocks against getting “serious” with summer shows.

Let’s take a moment to remember ‘Til Death, a zombie show that lasted four season (more or less) with almost no one watching it. The series finale (can we really be certain?) last night drew a worthy 0.6 adults 18-49 rating. Following it, Sons Of Tucson, which will have no zombie life in primetime, had the same rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 NBC US Open Golf (final round) 2.3 9 9.295
ABC America’s Funniest Home Videos (repeat) 1.1 4 4.275
CBS 60 Minutes 1.0 4 7.107
FOX Til Death (series finale) 0.6 3 1.521
7:30 NBC US Open Golf (final round) 2.2 8 9.365
ABC America’s Funniest Home Videos (repeat) 1.2 5 4.984
CBS 60 Minutes 1.0 4 7.802
FOX Sons of Tucson 0.6 2 1.395
8:00 NBC US Open Golf (final round) 2.3 8 9.956
FOX The Simpsons (repeat) 1.4 5 3.212
CBS I Get That A Lot (repeat) 1.0 4 5.017
ABC Extreme Makeover: Home Edition (repeat) 1.0 3 4.325
8:30 NBC US Open Golf (final round) 2.4 8 10.133
FOX The Cleveland Show (repeat) 1.6 5 3.429
ABC Extreme Makeover: Home Edition (repeat) 1.2 4 5.220
CBS I Get That A Lot (repeat) 1.0 3 4.439
9:00 NBC US Open Golf (final round) 2.3 7 9.350
FOX Family Guy (repeat) 2.0 6 4.524
ABC Scoundrels (premiere) 1.2 4 5.099
CBS Cold Case (repeat) 0.9 3 4.356
9:30 FOX American Dad (repeat) 1.7 5 3.841
ABC Scoundrels (premiere) 1.4 4 5.243
NBC Minute To Win It (repeat) 1.1 3 3.512
CBS Cold Case (repeat) 1.0 3 5.178
10:00 ABC The Gates (premiere) 1.5 4 4.775
CBS Cold Case (repeat) 1.0 3 4.812
NBC Law & Order: CI (repeat) 0.9 3 3.284
10:30 ABC The Gates (premiere) 1.4 4 4.520
CBS Cold Case (repeat) 1.0 3 4.886
NBC Law & Order: CI (repeat) 1.0 3 3.629

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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Posted by:TV By The Numbers

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