Update: The presidential address was seen by 31.8 32.1 million across 10 networks in the final numbers.

Update: September 10, 2009 9:32a PDT, updated with some notes from FOX.

FOX easily won the night dominating the adults 18-49 and adults 18-34 demos.

From 8pm-9pm the president averaged 21.2 million just on ABC (adults 18-49 rating/share =1.8/5, 7.4 million total viewers), CBS (1.2/4, 5.63 million) and NBC (1.9/6.8.16 million).

People want to jump the gun on declaring So You Think You Can Dance in the fall a mistake and a loser.  For now, FOX laughs at you and will take its 2.7/8 adults 18-49 rating and   3.0/9 with adults 18-34 and not worry that there were only 6.465 million viewers.  Leave Marc Berman to complain about that while FOX smiles at its year over year improvements even if it wasn’t as strong as the summer version of the show.

From FOX:

The Fall season premiere of SO YOU THINK YOU CAN DANCE posted a 2.7/8 among Adults 18-49 and grew over FOX’s regular Fall’08 average in the Wednesday 8p hour by +26% among Adults 18-34 (2.9/9 vs. 2.3/8).  SO YOU THINK YOU CAN DANCE won the 8p hour among Adults 18-49, Adults 18-34/25-54, Teens and virtually all key demos and showed growth in its second half hour among Adults 18-49 (+8%, 2.8/8 vs. 2.6/8), Adults 18-34 (+15%, 3.1/9 vs. 2.7/9), Teens (+13%, 1.8/6 vs. 1.6/6) and Total Viewers (+5%, 6.6 vs. 6.3 Mil.)

And I’m sure someone will declare the premiere of Glee a failure because it only got 7.136 million viewers, but with a 3.3/9 adults 18-49 rating and a 3.6/10 with adults 18-34, FOX will no doubt be dubbing this “Fall’s new hit” before I even hit the “publish” button.  Glee destroyed America’s Got Talent in the demos.  Though AGT had more viewers (9.69M) its 2.1/5 adults 18-49 rating and 1.5/4 adults 18-34 rating were relatively paltry.  With adults 18-34 Glee won by more than 100% over AGT!

From FOX:

The season premiere of GLEE outperformed its series preview following American Idol on 5/19/09 by +9% in Adults 18-34 (3.6/10 vs. 3.3/10) and +26% in Women 18-34 (5.3/14 vs. 4.2/12).  GLEE built upon its lead-in by +22% among Adults 18-49 (3.3/9 vs. 2.7/8), +24% among Adults 18-34 (3.6/10 vs. 2.9/9), +18% in Teens (2.0/7 vs. 1.7/6) and +12% in Total Viewers (7.3 vs. 6.5 Mil)

Reports are that Glee rose to a 3.5 w/adults 18-49 in the final numbers, making it FOX’s best scripted premiere in 3 years.

Things weren’t so great for America’s Next Top Model at 9pm with a 1.5/4 rating with adults 18-49 and a 1.8/5 rating with adults 18-34 and 3.24 million viewers between 8p-10pm for its 13th and height-challenged installment.  But it still delivered the best Wednesday for the CW since  March 4 with its sweet-spot target of women 18-34.  Here’s what the CW had to say about the performance:

The premiere of the 13th edition (yes, 13!!) of TOP MODEL delivered the network’s best Wednesday since March 4 in women 18-34 (2.7/8), adults 18-34 (1.7/5), women 18-49 (2.2/6), adults 18-49 (1.5/4) and total viewers (3.2mil).

TOP MODEL continues to hold up, maintaining 90% of last’s fall’s premiere delivery among the show’s core women 18-34 audience (in case your curious, it held 91% of its year ago premiere in total viewers).

Despite facing the hyped-up premiere of Glee at 9pm, TOP MODEL posted growth in the second hour, building 8% among women 18-34, 13% among adults 18-34, 20% in women 18-49, 14% in adults 18-49 and 13% in total viewers.

The CW ranked second on Wednesday with women 18-34 (2.7/8), adults 18-34 (1.7/5), females 12-34 (2.5/8) and persons 12-34 (1.6/5).

At 9pm ABC’s Wipeout was far off normal levels with a 1.7/4 with adults 18-49 and 5.03 million viewers.  Primetime: Crime fared worse at 10pm (1.3/4, 3.84M).

CBS repeats landed it tied for last with adults 18-49 and last with adults 18-34 with a repeats of Criminal Minds (1.4/4, 6.21M) and CSI: NY (1.3/3, 6.23M).

Please keep in mind that preliminary numbers for live events (like a live presidential address) are very subject to change.  Full viewership numbers for the speech, including cable networks will be available this afternoon.  In the meanwhile you can check out the combined viewership numbers for President Obama’s recent press conferences.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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